Knowing Your Audience Paper and Communication Release Essay - 2

Knowing Your Audience Paper and Communication Release - Essay Example As the whole event unfolded, the company took the action of keeping the families, friends, and the employees informed about the condition of the victims, at one point a video was played showing their condition; they were able to sing the national anthem. The constant communication relayed to the people was very important as it kept them with high hopes. The government presence also played a major role, as the workers were assured of government protection. Keywords: Audience, Communication, Mines, Report, Victims, Memo, Accident, Family, Friends, Employees, Protection, Expectation, Hope, Information Considerations to remember given different roles and the audiences According to Lundgren and McMakin (2013), one cannot communicate unless he or she knows the audience with whom to pass the message. It is a noble thing to know the audience to avoid limiting oneself to one form of communication. In this case of trapped miners, the audience comprise of the families, friends, workmates, and t he entire nation. All are very much depressed and hopeless; therefore, the information required is the one that will give them hope and expectation. They characteristics the information should have are highlighted as follows: The message delivered should carry a lot of hope and encouragement, and ensure the drafted information to be released should meet the people’s expectations, and to a larger extent, be persuasive and convincing. This will calm the people’s emotions. Communication given must outline the effort carried out to salvage the lives of the victims. It should also be timely; that is to say, the report should be released to the people early and updates given most frequently. This will enable the people to track the progress of the operation. The method of revealing information to the people should be carefully considered amongst the many forms like, face to face, written memos, emails, and press releases. The well chosen form should be the one that will reac h the targeted audience conveniently, in time, and provide a means of dialogue, if appropriate. For the case of San_Jos mines accident, psychologists had to review the video that was due to be revealed to the people. Potential need of the family members It should be noted that in such incidents, the families of the victims are the most traumatized audience, and at such moments, their great desire is to get the report concerning the well being of their loved ones. The first thing they would want to hear is that their loved ones are alive. According to the New York Times ( â€Å" Chile Mining Incident (2010),† 2011), during the rescue process, a modified telephone was provided to the trapped victims, they were thus able to sing their National anthem, and this caused a lot of jubilation amongst their relatives. This outlines that their key need is to know that they are alive. Another important requirement by the relatives is assurance in the rescue process; they would like the m atter be handled timely and their trapped relatives to come out alive. Potential needs of the employees The employees would like to know how the company has responded to the accident. They want their workmates be rescued, and they also want to know how the company is prepared to respond to such calamities, since they are much aware that they are in a similar risk. Additionally, their requirement is to see that the victims receive compensation from the company and that their job

Final Assignment Example | Topics and Well Written Essays - 500 words

Final - Assignment Example Consumers who purchase these foods often have tight schedules that cannot allow them to be preparing food at any time. People also prefer buying frozen food due to health concerns. Some are keen to avoid being obese and thus prefer frozen foods due to their low cholesterol content. Television sets purchase is influenced by economic factors. Economic factors mainly centers on a person’s financial status. The wealthy are able to buy bigger and more advanced television than the common people. The choice of buying a television depends on the money one has available at his or her disposal (Armstrong, 2009). For a company to build and manage a brand strategy they must make decisions on the way to add value to their products. This is by use of distinct style, and design, good style makes the product to be attractive to the customers. This can decrease production cost and enhance the reputation of the product thus beating of competition. Nestle USA products have distinct designs and styles which make them stand out from the rest. With the name, they have built in the market they do not spend much on advertisements because people already know them. Choice of packaging is also an important decision to be made by the management. Good packaging means the products becomes more attractive to the customer hence promoting sales. The Nestle USA products have some of the best packaging methods for their products. This ensures their product continues to attract the required attention and the same time maintain their mark of quality. (Armstrong, 2009). Market segmentation is the division of a market in terms of its demographics geographical boundaries and political nature. This creates distinct submarkets with distinct needs and interests. Through segmentation, it is possible for one to get a target market from a division whose interest fit with ones products. The five characteristics of a substantial market segment are measurability, accessibility,

Analysis of Singapores Intellectual Property Laws

Analysis of Singapores Intellectual Property Laws The Issue of Intellectual Property Protection From the previous assignment, we have look into the cases involving McDonald Corporation and Future Enterprise PTE LTD, we have also introduced the basic intellectual property laws and how they are inter-related to one another. In this assignment, we will analyze the Singapore Laws that is related to the cases involved, and then we will provide recommendation to give our client a better idea of the rules and regulations they should abide. Summary of the cases McDonald Corporation and Future Enterprise PTE LTD, core-operating unit of Food Empire Holding Limited, are involved in two law cases during the period of 2003 to 2007. McDonald lost the first case in 2003 as the mark used by Future Enterprise is visually different from McDonald Corporation. Furthermore, Future Enterprise has its eagle device while McDonald Corporation has its golden archer. Therefore, the color scheme, font, and typeface on the mark of the Future Enterprise is very different from the one used by McDonald Corporation. McDonald Corporation sued Future Enterprise again in 2005 for amending the logo of MacCoffee by dropping the eagle device. McDonald Corporation has won this court case against Future Enterprise as there is a higher chance of confusion that will occur in the public and both products names are relate to coffee beverages. Both cases mentioned above are inter-related with each other as both cases involved the Intellectual Property Law of Trade Mark Act (TMA) where s15 of the TMA is highly emphasized. In the midst of both cases, both McDonald Corporation and Future Enterprise have made various appeals to the cases and this shows that both companies have the great intention and desires to protect their own trademarks. The connection between both cases shows that McDonald wanted to monopolize their trademark as far as food and beverages were concerned. Future Enterprise which also wanted to conserve its right of the prefix Mac in the same industry tried its best to maintain its position. Description and Analyze of the Singapore Law Involved In the case study, the Singapore Law that involved is mainly the Trademark and Passing off laws under the Intellectual Property Law. The laws involved can be classified into two main categories of Common Law and Statute Law. Statute Law Involved: (Refer to appendices Section A, A: 1 for definition of Statute Law) The Statute Laws that are applicable in the following case are Section 12(1), Section 15 and Section 23(1) of the Trade Marks Act (Cap 332, 1992 Rev Ed). Below are the descriptions of the different section of laws involved and the reasons why it is involved: Section 12(1): Any person claiming to be the proprietor of a trade mark used or proposed to be used by him who is desirous of registering it shall apply in writing to the Registrar in the prescribed manner for registration in Part A or B of the register. Reason: McDonald Corporation claims that Future Enterprises marks were not made in good faith as it has adopted a naming convention of using the prefix Mac follows by a food or beverage descriptive. This is similar to McDonald Corporation naming convention for their products, which McDonald Corporation feels that Future Enterprise is making use of similar naming convention to promote their products. Section 15: It shall not be lawful to register as a trade mark or part of a trade mark any matter the use of which would, by reason of its being likely to deceive or cause confusion or otherwise, be disentitled to protection in a court of justice, or would be contrary to law or morality, or any scandalous design. Reason: McDonald Corporation claims that the naming convention and the using of the prefix Mac adopted by Future Enterprise would likely to deceive or cause confusion among the public. McDonald Corporation feels that the consumers may be misled thinking that Future Enterprises mark is a series of mark belonging to McDonald Corporation. Section 23(1): Except as provided by section 25, no trade mark shall be registered in respect of any goods or description of goods that is identical with or nearly resembles a trade mark belonging to a different proprietor and already on the register in respect of: The same goods; The same description of goods; or Services or a description of services, which are associated with those goods or goods of that description. Reason: McDonald Corporation claims that Future Enterprises mark is identical and has a near resembled to their trademark. McDonald Corporation also claims that Future Enterprises marks are associated with their goods in respect of restaurant and catering services as McDonald Corporation regards Food and Beverages is associated with hotel or restaurant service. Common Law Involved: (Refer to appendices Section A, A: 2 for definition of Common Law) There are quite a number of Common Laws involved in our case study, we will look into the major cases that are referred to in corresponding to the different sections of Trade Mark Act that are involved. (Refer to appendices Section A, A: 3 for other cases referred (Common Laws)) Case refers corresponding to Section 12: (Refer to appendices Section A, A: 4 for the summary of the case) Tiffany Co v Fabriques de Tabac Reunies SA [1999] 3 SLR 147 (folld) McDonald Corporation referred to the mentioned case as a support to enhance the claim that Future Enterprises mark is not made in good faith, claiming that Future Enterprise was making use of the prefix Mac to promote their products to the public through the association to McDonald Corporation. Case refers corresponding to Section 15: (Refer to appendices Section A, A: 4 for the summary of the case) McDonalds Corporation v McBagels Inc (85 Civ 7868, 10 December 1986) (refd) McDonald Corporation referred to the mentioned case as a support to enhance the claim that using the prefix Mc or Mac as a naming convention will result confusion in the public to think that Future Enterprises products that has the name mark of Mac is associated to McDonald. Dispute and Resolution Mechanism: Singapore has its own hierarchy of Courts when dealing with Criminal and Civil Law. (Refer to appendices Section A, A: 5 for the diagram of Singapores hierarchy of Courts) Singapore Law system is very strict and serious to trade mark offences, it has imposed a fine of up to $100,000 and/or imprisonment for a maximum term of 5 years for criminal liability in infringement act. For civil infringement, the court can award statutory damages of up to $1million. Usually, the High Court in the hierarchy of Singapore Court system will deal with intellectual property disputes and infringement. Referring to the Case Study, the case is dealt in High Court but due to appeal, the case is later brought into the Court of Appeal in resolving the case. Laws and their relevancy to the case Relevant laws and their application: Under s12(1) of the Act that the respondents claim to proprietorship of the three marks was not made in good faith as it had copied the common distinctive prefix of the appellants family of marks, namely, Mc; Under s15 of the Act that the registration of the three marks would likely deceive or cause confusion to the public; and Under s23(1) of the Act that the application marks were identical with or nearly resembled the trade marks belonging to the appellant. Fairness and unfairness: First case: (Refer to appendices Section B, B: 1 for Scenario of first case) It was decided in the first case that McDonald was unable to stop Future Enterprise form producing their products due to infringements of trademarks. I believed that the decision was fair as many evidence was provided to prove that Future Enterprise had made an effort to make their products distinctive to prevent confusion to the public. The evidence, from the article says that the products Future Enterprise produced were packaged with an eagle logo and it was sold mainly at NTUC FairPrice and Mustafa supermarkets in Singapore. This evidence enhances the point that Future Enterprise and McDonald were selling products targeted at different audiences from different markets. Furthermore, the article also showed that Future Enterprise has had its own product logos and color schemes different from McDonald. This point further showed that the marks were different whether it is in the aspects of appearance, sound or concept. Thus, it proves that customers/consumers had more ways to differentiate between the products of these 2 organizations, which further enhance the fairness of the judgment for this case. Last but not least, McDonald further protested that it had spent millions of dollars to create goodwill for it Mc series of marks, but evidence showed from the article says that Future Enterprise had also spent substantial time and resources in order to gain recognition from global market leaders. Therefore, it is fair to say that Future Enterprise did not cause loss whether in goodwill or financial damages, thus I think it is fair to say that fair judgment were made in this case. Second case: (Refer to appendices Section B, B: 2 for Scenario of second case) In the second case, Future Enterprise was brought up to court by McDonald again as they wanted to update their product design by dropping off their eagle logo. McDonald felt that their marks and naming conventions would be relatively similar which could cause confusion if Future Enterprise were to take out the distinctive eagle logo. Evidence from the article says that the two names sounded and looked too alike, and a substantial amount of average Singaporean would be confused with these two products. And also, the concept too was proved to be similar whether it is the products they are selling or the locations that they are selling the products. But, in our own opinion, we felt that there was unfairness presented in this judgment. In the first Court case between McDonald and Future Enterprise, it was judged that there were too many differences between McDonald and Future Enterprise whether it is in their logo, the products they sells or the audience they targeted. Thus, MacCoffee was able to be registered as a trademark and McDonalds appeal were dismissed. Yet, in the second court case, Future Enterprise loses the chance for its MacCoffee to be registered as a trademark name as they decided to drop their distinctive eagle logo. The first case stated that there were unanimous decisions in believing that products from Future Enterprise were not similar, whether in visual, sounds or concept, in comparison with products from McDonald. And also, evidence from the first case stated that the audience they targeted was remarkably different and the products they sold were also different. The judgment of the second case said that their marks were too similar and it would cause confusion after they drop the eagle logo. The appeals were dismissed with $10,000 payment made from Future Enterprise to McDonald. We felt that this judgment were unfair as there were contradictions which existed within this two cases. The products they sold were relatively different, ready-to-drink beverages from McCafe, and 3-in-1 coffee mix from MacCoffee. This presented a huge contrast between the products sold by the 2 organizations. Also, since it was decided in the first court case that the logos, type font, color schemes and targeted audiences were different for products of this 2 organizations, it should be brought up in the second case too in order to ensure fairness in this case. Thus they should take it into consideration of all these differences in the second court case rather than just concentrating on the similarities caused by the removed logos. Steps to further protect intellectual property rights For McDonald Corporation: Increase the monopolization of the prefix Mc into other service area that their business might want to expand into or have influence on. This is because the use of Mc is only subjected to McDonald in hotel and restaurant service and they might consider the use of this prefix into other service area thus, McDonald can maintain the rights of this prefix in other areas and future companies wont make use of the prefix in the same service area. For Food Empire Holdings: Food Empire Holdings could distinguish itself to McDonalds on the MacCoffee and McCafe by using back their earlier registered mark which appears below an eagle device, on its coffee products. This eagle device can play a part in determining whether the application mark is the same as McDonalds. (Refer to appendices Section B, B: 1 for the picture of Food Empire packaging) Recommendation As a consultant engaged by a big advertising company Do-It-Right Limited, we are responsible to report on the state of intellectual property protection in Singapore and to generally advise them whether there is an inherent and prevailing culture that respects other persons intellectual property rights. Thus, to start with it, we will recommend Do-It-Right Limited Company to advice their multinational clients to understand their own country intellectual property laws and the procedures of registering the trademark. In Singapore Intellectual Property Law, it is categorized into 6 main areas of: Copyright and Neighboring Rights, Industrial Designs, Patents, Confidential Information/Trade Secrets, Trade Marks and Passing Off. These are the 6 main areas under that Intellectual Property Law where the client ought to have a general knowledge of as understanding the laws in each area will be able to help clients to know the ways or methods to safeguard their intellectual properties by knowing which the areas of laws they should look into. To further protect clients intellectual property rights, it is a best advice for client to register their product. For Example: If an organization know that their property or design can be register under the Trademark protection, it is best to register in order to be under law of protection instead of limited protection. This is to ensure when an issue arise of a rival company copying the organization product or design. Organization in this case can use passing off law to protect their rights but this will result them to have limit law of protection if they fail to register their product design. Moreover, Trademark Law offer a great degree of protection comparing to Passing Off Law as Passing off Law require the breaching of Goodwill, Misrepresentations and Damage in order for the Law to take into consideration or effect. Thus in conclusion, it is important for Client to register their product or design under the Intellectual Property Law of protection to have more coverage of protection Lastly, we will also advice them to research on their competitors logo and name to avoid any misinterpretation and misunderstand of their own logo and name to their competitors. It is strongly recommended to use a unique and distinct design for their logo and name, which will lessen the chances of their competitors imitating their name and logo. Conclusion Through our case study on Mc Donald Corporation and Future Enterprise, we have a deep understanding about Intellectual Property Law in Singapore and how it can truly save guard our own personal property. We are also able to analyze the cases and discuss whether the Singapore Courts had made a right judgment. We had gained knowledge of Singapore Courts dealing with cases that involved the Intellectual Property Rights and know the importance of Intellectual Property that under the coverage of law to protect the important asset of an organization. References 1McDonalds Corp v Future Enterprises Pte Ltd 2Food Empire Holdings Ltd 3 McDonalds Wikipedia, the free encyclopedia 4 Welcome to McDonalds 5 McDonalds Singapore 6 Singapore Intellectual Property Law#section5 7 Trademark Wikipedia, the free encyclopedia 8 Passing off Wikipedia, the free encyclopedia 9 McDonalds Corp v Future Enterprises Pte Ltd 10 Rules of Court Appendices Extra Information Section A: A: 1 Statute Law Statue Law is written law that is created by governing authority like the parliament in the form of legislation to state out the civil order of the country and to implement and clarify the policies and operations of the government. Statute Law is also the law that state the consequences or punishments for committing a certain criminal or civil crime such as the Trademark Act or Passing off Act; new law can be introduced and existing law can be taken away in order to accommodate to the nation. A: 2 Common Law Common Law is unstated or unwritten law that is created by judges through court decisions. The decisions made by the judges on current case will depend on the decisions made in similar previous cases that took place. In other word, similar infringements and disputes, that have taken place in previous cases, will result the current case to follow the decisions and reasoning that being used. Common Law system is complicated, as the de cisions made in previous cases will affect the law in future cases and is totally distinguish from Statute Law. Moreover, the decisions made are bounded within a limited given jurisdiction. E.g. Decisions made in higher court such as Court of Appeal will affect the decisions in lower court. A: 3 Case(s) referred to (Common Law): Australian Woollen Mills Limited v F S Walton and Company Limited [1937] 58 CLR 641 (refd) Auvi Pte Ltd v Seah Siew Tee [1992] 1 SLR 639 (folld) Bali Trade Mark [1969] RPC 472 (refd) Beck Koller Company (England) Limited, In the Matter of an Application by [1947] 64 RPC 76 (fold) Brown Shoe Company Inc, Application by [1959] RPC 29 (folld) Carnival Cruise Lines Inc v Sitmar Cruises Ltd [1994] 120 ALR 495 (folld) Compatibility Research Ltd v Computer Psyche Company Ltd [1967] FSR 63 (refd) Future enterprise Pte Ltd v Tong Seng Produce Pte Ltd [1998] 1 SLR 1012 (refd) Genette Trade Mark [1968] RPC 148 (folld) Harrods Limited v Harrodian School Limited [1996] RPC 697 (refd) Karu Pty Ltd v Jose [1994] 30 IPR 407 (folld) Kellogg Co v Pacific Food Products Sdn Bhd [1999] 2 SLR 651 (folld) Lever Brothers Ltd v Bedingfield [1899] 16 RPC 3 (folld) Lifestyle 1.99 Pte Ltd v S$1.99 Pte Ltd [2000] 2 SLR 766 (folld) McDonalds Corporation v McBagels Inc (85 Civ 7868, 10 December 1986) (refd) McIndians, In the matter of an application to register the mark (UK Patent Office 16 August 1996)(refd) McMint, Opposition by McDonalds Corporation to the registration of the trademark (Australian Trade Mark Office, 7 November 1997) (folld) McSalad and McFresh, Opposition by McDonalds Corporation to the registration of the trademark (Australian Trade Mark Office, 1 May 2000) (not folld) McVeg, Opposition by McDonalds Corporation to the registration of the trademark (Australian Trade Mark Office, 10 November 1997) (folld) PB Foods Ltd v Malanda DairyFoods Ltd (1999) 47 IPR 47 (distd) Pianotist Company, In the Matter of an Application by (1906) 23 RPC 774 (folld) SEMIGRES Trade Mark [1979] RPC 330 (folld) Shell Co of Australia Ltd v Esso Standard Oil (Australia) Ltd (1963) 109 CLR 407 (folld) Shell Co of Australian Ltd v Rohm Haas Co (1949) 78 CLR 601 (refd) Smith, Hayden Coy Ld, In the Matter of an Application by (1946) 63 RPC 97 (refd) Soldan Holding + Bonbonspezialitaeten GmbH, Re Application by (Singapore Trade Marks Registry, 20 July 2001) (refd) Sports Cafà © Ltd b Registrar of Trade Marks (1998) 42 IPR 552 (folld) Super Coffeemix Manufacturing Ltd v Unico Trading Pte Ltd [2000] 3 SLR 145 (folld) Tiffany Co v Fabriques de Tabac Reunies SA [1999] 3 SLR 147 (folld) UNIMAX Trade Mark [1979] RPC 469 (folld) Vitamins Lds Application, In the Matter of [1956] RPC 1 (folld) Wagamama Ltd v City Center Restaurants plc [1995] FSR 713 (refd) Yuen Yu Kwan Frank v McDonalds Corporation [2001] WL 1422899 (refd) A:4 Summary of cases for Common Laws Summary of Case refers corresponding to Section 12: Tiffany Co opposed the registration of the mark Tiffany by Fabriques de Tabac Reunies SA on cigarettes though; Tiffany Co has no monopoly in cigarettes industries. This may results in confusion as the entire word mark Tiffany was being copied over and the public might think that the cigarettes sold is produced or has connection to Tiffany Co upon seeing the Tiffany band of cigarettes. Summary of Case refers corresponding to Section 15: McDonald Corporation objected the use of McBagel in bagel bakery restaurant, as it would create confusion in public that people might think that McBagel is somehow associated with McDonald Corporation. Moreover, a survey was conducted and numerous people believed that McBagel was associated to McDonald Corporation due to the use of the prefix Mc. A.5 Diagram of Singapores hierarchy of Courts Section B: B: 1 Scenario of first case: McDonald had wanted to stop listed Future Enterprises from distributing products named MacNoodles, MacTea and MacChocolate. However, the court of appeal decided in a unanimous decision that the three trademarks were not deceptively similar to McDonalds Mac or Mc prefix. Thus in this case, the laws of protecting trademarks did not help McDonald to stop Future Enterprise from distributing their products, and also Future Enterprise were able to win this case as they did not breach the law of passing off. B: 2 Scenario of Second case: The dispute continues as Future Enterprise, a subsidiary and core unit of listed Food Empire Holding decided to updates it product design, MacCoffee to drop its original eagle design. McDonald objected as the similarity now existed when Future Enterprise decides to take out its distinct eagle design. After objection arose, Future Enterprise appealed for the MacCoffee brand to be registered as trademark, which in the end the appeal was dismissed. The laws of protecting trademark in this case were being carried out. MacCoffee were not distinct enough to be registered as a trademark, thus the appeal was dismissed. Also, after removing the eagle design, it was judged that goodwill was breach in terms of causing confusion to the public with similar products. Thus McDonald had successfully won this case with the appeal and Future Enterprise appeals were all dismissed and they were to pay a sum of $10,000 to McDonald to cover their loss. Section C: C: 1 Pictures of Food Empire MacCoffe packaging Old Packaging New Packaging Schedule of Meeting Date Discussion 28th May 2008 Analyze the cases Facts Inter-relationship Tasks allocated to each of the members 30th May 2008 Discuss the research done Singapore Laws (Statute Law Common Law) Singapore Courts Intellectual Property Rights Started the report writing 5th June 2008 Continuation of the report Modification of report Error Checking Rephrasing 9th June 2008 Finalization of the report Work Plan 3.1 Description of Assignment The objective for this final report gives us more understanding of the Singapore Laws that can be applied to these two cases. We are able to apply our basic knowledge learned in the lecture to discuss whether the cases had been judge fairly. 3.2 Team Members Nur Afidah Binte Afandi, Mark Heng Kok Hoong, Teo Lay Hoon, Goh Kok Jui Kelvin, Chai Guo Wei Problems encountered and Solutions 4.1 Problem: Time Consume Solution: Planning out the schedule what we should do first and what should we do next helps to cut down the time wastage. Analysis of Singapores Intellectual Property Laws Analysis of Singapores Intellectual Property Laws The Issue of Intellectual Property Protection From the previous assignment, we have look into the cases involving McDonald Corporation and Future Enterprise PTE LTD, we have also introduced the basic intellectual property laws and how they are inter-related to one another. In this assignment, we will analyze the Singapore Laws that is related to the cases involved, and then we will provide recommendation to give our client a better idea of the rules and regulations they should abide. Summary of the cases McDonald Corporation and Future Enterprise PTE LTD, core-operating unit of Food Empire Holding Limited, are involved in two law cases during the period of 2003 to 2007. McDonald lost the first case in 2003 as the mark used by Future Enterprise is visually different from McDonald Corporation. Furthermore, Future Enterprise has its eagle device while McDonald Corporation has its golden archer. Therefore, the color scheme, font, and typeface on the mark of the Future Enterprise is very different from the one used by McDonald Corporation. McDonald Corporation sued Future Enterprise again in 2005 for amending the logo of MacCoffee by dropping the eagle device. McDonald Corporation has won this court case against Future Enterprise as there is a higher chance of confusion that will occur in the public and both products names are relate to coffee beverages. Both cases mentioned above are inter-related with each other as both cases involved the Intellectual Property Law of Trade Mark Act (TMA) where s15 of the TMA is highly emphasized. In the midst of both cases, both McDonald Corporation and Future Enterprise have made various appeals to the cases and this shows that both companies have the great intention and desires to protect their own trademarks. The connection between both cases shows that McDonald wanted to monopolize their trademark as far as food and beverages were concerned. Future Enterprise which also wanted to conserve its right of the prefix Mac in the same industry tried its best to maintain its position. Description and Analyze of the Singapore Law Involved In the case study, the Singapore Law that involved is mainly the Trademark and Passing off laws under the Intellectual Property Law. The laws involved can be classified into two main categories of Common Law and Statute Law. Statute Law Involved: (Refer to appendices Section A, A: 1 for definition of Statute Law) The Statute Laws that are applicable in the following case are Section 12(1), Section 15 and Section 23(1) of the Trade Marks Act (Cap 332, 1992 Rev Ed). Below are the descriptions of the different section of laws involved and the reasons why it is involved: Section 12(1): Any person claiming to be the proprietor of a trade mark used or proposed to be used by him who is desirous of registering it shall apply in writing to the Registrar in the prescribed manner for registration in Part A or B of the register. Reason: McDonald Corporation claims that Future Enterprises marks were not made in good faith as it has adopted a naming convention of using the prefix Mac follows by a food or beverage descriptive. This is similar to McDonald Corporation naming convention for their products, which McDonald Corporation feels that Future Enterprise is making use of similar naming convention to promote their products. Section 15: It shall not be lawful to register as a trade mark or part of a trade mark any matter the use of which would, by reason of its being likely to deceive or cause confusion or otherwise, be disentitled to protection in a court of justice, or would be contrary to law or morality, or any scandalous design. Reason: McDonald Corporation claims that the naming convention and the using of the prefix Mac adopted by Future Enterprise would likely to deceive or cause confusion among the public. McDonald Corporation feels that the consumers may be misled thinking that Future Enterprises mark is a series of mark belonging to McDonald Corporation. Section 23(1): Except as provided by section 25, no trade mark shall be registered in respect of any goods or description of goods that is identical with or nearly resembles a trade mark belonging to a different proprietor and already on the register in respect of: The same goods; The same description of goods; or Services or a description of services, which are associated with those goods or goods of that description. Reason: McDonald Corporation claims that Future Enterprises mark is identical and has a near resembled to their trademark. McDonald Corporation also claims that Future Enterprises marks are associated with their goods in respect of restaurant and catering services as McDonald Corporation regards Food and Beverages is associated with hotel or restaurant service. Common Law Involved: (Refer to appendices Section A, A: 2 for definition of Common Law) There are quite a number of Common Laws involved in our case study, we will look into the major cases that are referred to in corresponding to the different sections of Trade Mark Act that are involved. (Refer to appendices Section A, A: 3 for other cases referred (Common Laws)) Case refers corresponding to Section 12: (Refer to appendices Section A, A: 4 for the summary of the case) Tiffany Co v Fabriques de Tabac Reunies SA [1999] 3 SLR 147 (folld) McDonald Corporation referred to the mentioned case as a support to enhance the claim that Future Enterprises mark is not made in good faith, claiming that Future Enterprise was making use of the prefix Mac to promote their products to the public through the association to McDonald Corporation. Case refers corresponding to Section 15: (Refer to appendices Section A, A: 4 for the summary of the case) McDonalds Corporation v McBagels Inc (85 Civ 7868, 10 December 1986) (refd) McDonald Corporation referred to the mentioned case as a support to enhance the claim that using the prefix Mc or Mac as a naming convention will result confusion in the public to think that Future Enterprises products that has the name mark of Mac is associated to McDonald. Dispute and Resolution Mechanism: Singapore has its own hierarchy of Courts when dealing with Criminal and Civil Law. (Refer to appendices Section A, A: 5 for the diagram of Singapores hierarchy of Courts) Singapore Law system is very strict and serious to trade mark offences, it has imposed a fine of up to $100,000 and/or imprisonment for a maximum term of 5 years for criminal liability in infringement act. For civil infringement, the court can award statutory damages of up to $1million. Usually, the High Court in the hierarchy of Singapore Court system will deal with intellectual property disputes and infringement. Referring to the Case Study, the case is dealt in High Court but due to appeal, the case is later brought into the Court of Appeal in resolving the case. Laws and their relevancy to the case Relevant laws and their application: Under s12(1) of the Act that the respondents claim to proprietorship of the three marks was not made in good faith as it had copied the common distinctive prefix of the appellants family of marks, namely, Mc; Under s15 of the Act that the registration of the three marks would likely deceive or cause confusion to the public; and Under s23(1) of the Act that the application marks were identical with or nearly resembled the trade marks belonging to the appellant. Fairness and unfairness: First case: (Refer to appendices Section B, B: 1 for Scenario of first case) It was decided in the first case that McDonald was unable to stop Future Enterprise form producing their products due to infringements of trademarks. I believed that the decision was fair as many evidence was provided to prove that Future Enterprise had made an effort to make their products distinctive to prevent confusion to the public. The evidence, from the article says that the products Future Enterprise produced were packaged with an eagle logo and it was sold mainly at NTUC FairPrice and Mustafa supermarkets in Singapore. This evidence enhances the point that Future Enterprise and McDonald were selling products targeted at different audiences from different markets. Furthermore, the article also showed that Future Enterprise has had its own product logos and color schemes different from McDonald. This point further showed that the marks were different whether it is in the aspects of appearance, sound or concept. Thus, it proves that customers/consumers had more ways to differentiate between the products of these 2 organizations, which further enhance the fairness of the judgment for this case. Last but not least, McDonald further protested that it had spent millions of dollars to create goodwill for it Mc series of marks, but evidence showed from the article says that Future Enterprise had also spent substantial time and resources in order to gain recognition from global market leaders. Therefore, it is fair to say that Future Enterprise did not cause loss whether in goodwill or financial damages, thus I think it is fair to say that fair judgment were made in this case. Second case: (Refer to appendices Section B, B: 2 for Scenario of second case) In the second case, Future Enterprise was brought up to court by McDonald again as they wanted to update their product design by dropping off their eagle logo. McDonald felt that their marks and naming conventions would be relatively similar which could cause confusion if Future Enterprise were to take out the distinctive eagle logo. Evidence from the article says that the two names sounded and looked too alike, and a substantial amount of average Singaporean would be confused with these two products. And also, the concept too was proved to be similar whether it is the products they are selling or the locations that they are selling the products. But, in our own opinion, we felt that there was unfairness presented in this judgment. In the first Court case between McDonald and Future Enterprise, it was judged that there were too many differences between McDonald and Future Enterprise whether it is in their logo, the products they sells or the audience they targeted. Thus, MacCoffee was able to be registered as a trademark and McDonalds appeal were dismissed. Yet, in the second court case, Future Enterprise loses the chance for its MacCoffee to be registered as a trademark name as they decided to drop their distinctive eagle logo. The first case stated that there were unanimous decisions in believing that products from Future Enterprise were not similar, whether in visual, sounds or concept, in comparison with products from McDonald. And also, evidence from the first case stated that the audience they targeted was remarkably different and the products they sold were also different. The judgment of the second case said that their marks were too similar and it would cause confusion after they drop the eagle logo. The appeals were dismissed with $10,000 payment made from Future Enterprise to McDonald. We felt that this judgment were unfair as there were contradictions which existed within this two cases. The products they sold were relatively different, ready-to-drink beverages from McCafe, and 3-in-1 coffee mix from MacCoffee. This presented a huge contrast between the products sold by the 2 organizations. Also, since it was decided in the first court case that the logos, type font, color schemes and targeted audiences were different for products of this 2 organizations, it should be brought up in the second case too in order to ensure fairness in this case. Thus they should take it into consideration of all these differences in the second court case rather than just concentrating on the similarities caused by the removed logos. Steps to further protect intellectual property rights For McDonald Corporation: Increase the monopolization of the prefix Mc into other service area that their business might want to expand into or have influence on. This is because the use of Mc is only subjected to McDonald in hotel and restaurant service and they might consider the use of this prefix into other service area thus, McDonald can maintain the rights of this prefix in other areas and future companies wont make use of the prefix in the same service area. For Food Empire Holdings: Food Empire Holdings could distinguish itself to McDonalds on the MacCoffee and McCafe by using back their earlier registered mark which appears below an eagle device, on its coffee products. This eagle device can play a part in determining whether the application mark is the same as McDonalds. (Refer to appendices Section B, B: 1 for the picture of Food Empire packaging) Recommendation As a consultant engaged by a big advertising company Do-It-Right Limited, we are responsible to report on the state of intellectual property protection in Singapore and to generally advise them whether there is an inherent and prevailing culture that respects other persons intellectual property rights. Thus, to start with it, we will recommend Do-It-Right Limited Company to advice their multinational clients to understand their own country intellectual property laws and the procedures of registering the trademark. In Singapore Intellectual Property Law, it is categorized into 6 main areas of: Copyright and Neighboring Rights, Industrial Designs, Patents, Confidential Information/Trade Secrets, Trade Marks and Passing Off. These are the 6 main areas under that Intellectual Property Law where the client ought to have a general knowledge of as understanding the laws in each area will be able to help clients to know the ways or methods to safeguard their intellectual properties by knowing which the areas of laws they should look into. To further protect clients intellectual property rights, it is a best advice for client to register their product. For Example: If an organization know that their property or design can be register under the Trademark protection, it is best to register in order to be under law of protection instead of limited protection. This is to ensure when an issue arise of a rival company copying the organization product or design. Organization in this case can use passing off law to protect their rights but this will result them to have limit law of protection if they fail to register their product design. Moreover, Trademark Law offer a great degree of protection comparing to Passing Off Law as Passing off Law require the breaching of Goodwill, Misrepresentations and Damage in order for the Law to take into consideration or effect. Thus in conclusion, it is important for Client to register their product or design under the Intellectual Property Law of protection to have more coverage of protection Lastly, we will also advice them to research on their competitors logo and name to avoid any misinterpretation and misunderstand of their own logo and name to their competitors. It is strongly recommended to use a unique and distinct design for their logo and name, which will lessen the chances of their competitors imitating their name and logo. Conclusion Through our case study on Mc Donald Corporation and Future Enterprise, we have a deep understanding about Intellectual Property Law in Singapore and how it can truly save guard our own personal property. We are also able to analyze the cases and discuss whether the Singapore Courts had made a right judgment. We had gained knowledge of Singapore Courts dealing with cases that involved the Intellectual Property Rights and know the importance of Intellectual Property that under the coverage of law to protect the important asset of an organization. References 1McDonalds Corp v Future Enterprises Pte Ltd 2Food Empire Holdings Ltd 3 McDonalds Wikipedia, the free encyclopedia 4 Welcome to McDonalds 5 McDonalds Singapore 6 Singapore Intellectual Property Law#section5 7 Trademark Wikipedia, the free encyclopedia 8 Passing off Wikipedia, the free encyclopedia 9 McDonalds Corp v Future Enterprises Pte Ltd 10 Rules of Court Appendices Extra Information Section A: A: 1 Statute Law Statue Law is written law that is created by governing authority like the parliament in the form of legislation to state out the civil order of the country and to implement and clarify the policies and operations of the government. Statute Law is also the law that state the consequences or punishments for committing a certain criminal or civil crime such as the Trademark Act or Passing off Act; new law can be introduced and existing law can be taken away in order to accommodate to the nation. A: 2 Common Law Common Law is unstated or unwritten law that is created by judges through court decisions. The decisions made by the judges on current case will depend on the decisions made in similar previous cases that took place. In other word, similar infringements and disputes, that have taken place in previous cases, will result the current case to follow the decisions and reasoning that being used. Common Law system is complicated, as the de cisions made in previous cases will affect the law in future cases and is totally distinguish from Statute Law. Moreover, the decisions made are bounded within a limited given jurisdiction. E.g. Decisions made in higher court such as Court of Appeal will affect the decisions in lower court. A: 3 Case(s) referred to (Common Law): Australian Woollen Mills Limited v F S Walton and Company Limited [1937] 58 CLR 641 (refd) Auvi Pte Ltd v Seah Siew Tee [1992] 1 SLR 639 (folld) Bali Trade Mark [1969] RPC 472 (refd) Beck Koller Company (England) Limited, In the Matter of an Application by [1947] 64 RPC 76 (fold) Brown Shoe Company Inc, Application by [1959] RPC 29 (folld) Carnival Cruise Lines Inc v Sitmar Cruises Ltd [1994] 120 ALR 495 (folld) Compatibility Research Ltd v Computer Psyche Company Ltd [1967] FSR 63 (refd) Future enterprise Pte Ltd v Tong Seng Produce Pte Ltd [1998] 1 SLR 1012 (refd) Genette Trade Mark [1968] RPC 148 (folld) Harrods Limited v Harrodian School Limited [1996] RPC 697 (refd) Karu Pty Ltd v Jose [1994] 30 IPR 407 (folld) Kellogg Co v Pacific Food Products Sdn Bhd [1999] 2 SLR 651 (folld) Lever Brothers Ltd v Bedingfield [1899] 16 RPC 3 (folld) Lifestyle 1.99 Pte Ltd v S$1.99 Pte Ltd [2000] 2 SLR 766 (folld) McDonalds Corporation v McBagels Inc (85 Civ 7868, 10 December 1986) (refd) McIndians, In the matter of an application to register the mark (UK Patent Office 16 August 1996)(refd) McMint, Opposition by McDonalds Corporation to the registration of the trademark (Australian Trade Mark Office, 7 November 1997) (folld) McSalad and McFresh, Opposition by McDonalds Corporation to the registration of the trademark (Australian Trade Mark Office, 1 May 2000) (not folld) McVeg, Opposition by McDonalds Corporation to the registration of the trademark (Australian Trade Mark Office, 10 November 1997) (folld) PB Foods Ltd v Malanda DairyFoods Ltd (1999) 47 IPR 47 (distd) Pianotist Company, In the Matter of an Application by (1906) 23 RPC 774 (folld) SEMIGRES Trade Mark [1979] RPC 330 (folld) Shell Co of Australia Ltd v Esso Standard Oil (Australia) Ltd (1963) 109 CLR 407 (folld) Shell Co of Australian Ltd v Rohm Haas Co (1949) 78 CLR 601 (refd) Smith, Hayden Coy Ld, In the Matter of an Application by (1946) 63 RPC 97 (refd) Soldan Holding + Bonbonspezialitaeten GmbH, Re Application by (Singapore Trade Marks Registry, 20 July 2001) (refd) Sports Cafà © Ltd b Registrar of Trade Marks (1998) 42 IPR 552 (folld) Super Coffeemix Manufacturing Ltd v Unico Trading Pte Ltd [2000] 3 SLR 145 (folld) Tiffany Co v Fabriques de Tabac Reunies SA [1999] 3 SLR 147 (folld) UNIMAX Trade Mark [1979] RPC 469 (folld) Vitamins Lds Application, In the Matter of [1956] RPC 1 (folld) Wagamama Ltd v City Center Restaurants plc [1995] FSR 713 (refd) Yuen Yu Kwan Frank v McDonalds Corporation [2001] WL 1422899 (refd) A:4 Summary of cases for Common Laws Summary of Case refers corresponding to Section 12: Tiffany Co opposed the registration of the mark Tiffany by Fabriques de Tabac Reunies SA on cigarettes though; Tiffany Co has no monopoly in cigarettes industries. This may results in confusion as the entire word mark Tiffany was being copied over and the public might think that the cigarettes sold is produced or has connection to Tiffany Co upon seeing the Tiffany band of cigarettes. Summary of Case refers corresponding to Section 15: McDonald Corporation objected the use of McBagel in bagel bakery restaurant, as it would create confusion in public that people might think that McBagel is somehow associated with McDonald Corporation. Moreover, a survey was conducted and numerous people believed that McBagel was associated to McDonald Corporation due to the use of the prefix Mc. A.5 Diagram of Singapores hierarchy of Courts Section B: B: 1 Scenario of first case: McDonald had wanted to stop listed Future Enterprises from distributing products named MacNoodles, MacTea and MacChocolate. However, the court of appeal decided in a unanimous decision that the three trademarks were not deceptively similar to McDonalds Mac or Mc prefix. Thus in this case, the laws of protecting trademarks did not help McDonald to stop Future Enterprise from distributing their products, and also Future Enterprise were able to win this case as they did not breach the law of passing off. B: 2 Scenario of Second case: The dispute continues as Future Enterprise, a subsidiary and core unit of listed Food Empire Holding decided to updates it product design, MacCoffee to drop its original eagle design. McDonald objected as the similarity now existed when Future Enterprise decides to take out its distinct eagle design. After objection arose, Future Enterprise appealed for the MacCoffee brand to be registered as trademark, which in the end the appeal was dismissed. The laws of protecting trademark in this case were being carried out. MacCoffee were not distinct enough to be registered as a trademark, thus the appeal was dismissed. Also, after removing the eagle design, it was judged that goodwill was breach in terms of causing confusion to the public with similar products. Thus McDonald had successfully won this case with the appeal and Future Enterprise appeals were all dismissed and they were to pay a sum of $10,000 to McDonald to cover their loss. Section C: C: 1 Pictures of Food Empire MacCoffe packaging Old Packaging New Packaging Schedule of Meeting Date Discussion 28th May 2008 Analyze the cases Facts Inter-relationship Tasks allocated to each of the members 30th May 2008 Discuss the research done Singapore Laws (Statute Law Common Law) Singapore Courts Intellectual Property Rights Started the report writing 5th June 2008 Continuation of the report Modification of report Error Checking Rephrasing 9th June 2008 Finalization of the report Work Plan 3.1 Description of Assignment The objective for this final report gives us more understanding of the Singapore Laws that can be applied to these two cases. We are able to apply our basic knowledge learned in the lecture to discuss whether the cases had been judge fairly. 3.2 Team Members Nur Afidah Binte Afandi, Mark Heng Kok Hoong, Teo Lay Hoon, Goh Kok Jui Kelvin, Chai Guo Wei Problems encountered and Solutions 4.1 Problem: Time Consume Solution: Planning out the schedule what we should do first and what should we do next helps to cut down the time wastage.

Cloning is Bad! :: essays research papers

   Ã‚  Ã‚  Ã‚  Ã‚  The coelacanth is an amazing creature full of mystery and exciting discoveries. It was once thought to be extinct for more than360 milllion years ago until one was caught in1938.Its scientific name is Latimeria chalumnae .An adult coelacanth can grow at least to 180 cm in length and weigh 98 kg and each fish has a distinctive pattern of pinkish white blotches that enables scientists to separate one individual from another. The coelacanth has several very recognizable anatomical features.The skull is in two parts with an intra cranial joint which lets it go an up and down movement between them. A strong pair of muscles beneath the skull-base lowers the front half of the skull, giving the coelacanth a powerful bite .The eyes and olfactory organs are in the front part of the skull, and tiny brain and inner ear are in the rear.In the middle of the snout is a large pit filled with a jelly-like sac that opens to the outside through three pores.This sac is called the rostral organ .It may be used to detect weak electric currents and help the coelacanth to find hidden prey. The fins Coelacanths belong to a group of bony lobe-finned fishes and have 8 fins (2 dorsals, 2 pectorals, 2 pelvics, 1 anal and 1 caudal). The first dorsal fin of the coelacanth is much like that of other fishes and can be folded down or erected. The other fins have a well-developed, muscular, limb-like basal lobe projecting from the body wall, and a fringe of unbranched rays like a fan attached to the outer end of the base. The fleshy scale - covered lobe can be bent or rotated so that each fin can work like a paddle or sculling oar. The tailhas three divisions: a characteristic small projecting middle lobe between the longer upper and lower lobes of the fin. The skeleton Most of the skeleton is made of cartilage. In place of the vertebral column, a large notochord extends from the skull to the tip of the caudal fin. The notochord is a thick-walled cartilaginous tube filled with oil-like fluid which is under slight pressure; it is tough and elastic and does the job of a backbone, since no complete vertebrae are developed around it. The scales The body is covered with hard scales with small toothy-like growths called denticles on the outer surface which protect the coelacanth from the rocks and predators. The swimbladder

Act 4 of the crucible is dynamic theatre Essay

The Crucible provides us with what can only be described as masterpiece of dramatic writing. Written by Arthur Miller in 1952, the most powerful scenes in â€Å"The Crucible† have several common characteristics; very effective use of stage directions, long build-ups of suspense that come crashing down in thundering climaxes, intense displays of emotion and an abundance of dramatic irony.  The play, set in 1692, is based upon the outbreak of accusations of witchcraft in Salem, Massachusetts. Miller wrote the play using this 17th-century case (and fictionalising it) to comment on a 20th-century phenomenon – the exposure of suspected communists. In 17th century Salem the inhabitants feared witchcraft as America feared communism in the 1950’s; and many similarities can be drawn between the events of the two periods. Both were exaggerated out of all reasonable proportion and each contains communities that display an irrational fear of an ill perceived threat to their stability of life. Indeed, the theme of culpability that runs throughout the play is mirrored constantly in modern society, particularly in politics, where those in office are frequently blamed for incidents that are completely beyond their control. The writing of this play stemmed from Miller’s personal interest in the Salem witch trials and at the time, America was in the middle of the McCarthy political â€Å"Witch Hunt†. Miller himself was called before a committee, and he began to notice a certain resemblance between the two trials, such as ‘naming and shaming’ by people anxious to divert attention from themselves, together with confessions given under duress. This has resulted in the play being seen as a political allegory. At the beginning of act 4 we see symbolic setting and scenery created through Miller’s clever use of stage directions, which in turn, introduces and establishes the tone that will continue throughout the remainder of the play. For example, the reference to â€Å"moonlight seeping through the bars† of the darkened cell metaphorically suggests to the reader that there is still hope for the  wrongly accused sufferers of the witch hunt, the light being a positive aspect in the otherwise bleak atmosphere. This technique of using light symbolically is revisited later in the scene; â€Å"the new sun is pouring in†, reinforcing the theme of dramatic lighting that is so very important within the play. It is perhaps this phrase that best sums up the intensity of relief felt at the end of the ordeal, and emphasizes the theme of transition and change, highlighted in particular by the word â€Å"new†. Another way in which Miller successfully creates tension within the play is through the use of apposite props and evocative scenery, most notably in the jail; â€Å"†¦a high barred window, near it, a great, heavy door†. This evokes a strong sense of oppression, in particular the â€Å"heavy door† which could be arguably be seen as a metaphor for the ignorance displayed by the townspeople of Salem. Furthermore, we see the play end on a very dramatic note; â€Å"The final drumroll crashes, then heightens violently†, surely emblematic of the last brutal act of the witch-hunt; the violent demise of the hero and the end of the suffering of those persecuted by fear and ignorance. Dramatic theatre would be nothing however, without the powerful characters at the heart of the story, and the depth they bring to it through their emotions and actions. At the very beginning of the scene, we see a representation of the main theme of the story; the helplessness of the villagers against the cruel authority of Danforth, illustrated by the forcible removal of Tituba and Sarah Good from their cell. The power struggle between those in office and the common man draws great empathy from the audience and reinforces the brutality of the entire ordeal. Indeed, the women’s response to the guards; â€Å"We goin’ to Barbados, soon devil gits here†¦Ã¢â‚¬  highlights the villagers’ great superstition around Satan, giving the audience insight into how the situation has spiraled out of control, and how their fears fuel the fires of hysteria, allowing the oppression of the villagers to continue unabated.

Strategies for Positive Thinking

Much of what we experience in our life depends on what we pay attention to. Every day, some things may go right and some things may go wrong. If we give more attention to the things that go right and dwell on those things, you’ll experience more happiness. 1. Think constructively. For positive thinking to truly make a difference in our life, we must replace negative thoughts as they occur. Most important, however, is the need to get whatever benefits we can out of the negative thought before we erase it from our mind. Instead of ignoring our negative thought and hoping it will go away, ask ourself if the critic inside of us is trying to teach you something valuable. Take note of the lesson, and then quickly discard the negative thought. Replace it with a positive perspective on the same situation. * Whenever we experience negative thinking, we have to ask ourself: â€Å"What else could this mean? † If someone treats us unfairly, it could mean that they don’t like us very much. But it probably means they’re just having a bad day. How can you help? Do you see how this question can change our entire outlook? . Use positive affirmations. Often, when faced with a stressful situation, we resort to a pattern of thinking and behaving that has become a habit. How do we create new habits that support our success instead of sabotaging it? Positive affirmations are the key. * Write out the things we want in life and the qualities we want to possess. Write these statements in the present tense, and use positive language. Repeat these statements to ourselves over and over again. WE have to do this every day, and before long we’ll strongly believe the words of the affirmation we’ve created for ourselves. If a habit of thinking is holding one back, what’s stopping one from creating a new habit? Try this immediately and experience its power for oneself. 3. Smile and be thankful. * Smile and greet everyone we meet warmly. Smiles are contagious, and we’ll instantly begin to feel a difference inside ourself. * Pause throughout the day to think about things that we are grateful for. The more we practice gratitude, the better we’ll feel about life and about ourself. 42. Surround ourself with positive people. Most people who soar to incredible heights of ccomplishment in their lives do so because they surround themselves with positive, encouraging people. It’s hard to have a positive outlook when everyone around us is complaining all the time. * If we surround ourself with people who routinely seek the good inside us, we’ll begin to do the same. Spend less time with negative people and more time with those who speak words of support into our life. If we do, we’ll experience greater power, self-confidence and joy. The negative thoughts of the crit ic inside of us serve a valuable purpose. Things aren’t always rosy, and it’s important to learn from our experiences so that we don’t make the same mistakes. However, we can begin to harness the power of positive thinking today. We will be able to move closer to joy and success we deserve in our life by applying these simple stragegies. †¢Develop optimistic self-talk. †¢Replace negative internal conversations with ourselves. †¢Develop relaxing and meditating techniques. †¢Create friendship patterns with those who give us good feelings. †¢Take small steps to move out of our comfort zone. Accept or decline other peoples’ emotions on our terms. †¢Control our time and don’t let others use it. †¢Create a good physical image for ourselves. First impressions count! †¢Review our existing image and style, find out way for improving it. †¢Don’t spend too much time thinking about what has happened. Past is gone! Don’t lose sleep going over things or re-enact past and future conversations. Live in Present. †¢Find some â€Å"heroes† and identify with them. Collect some best motivational quotes from them to which we can relate. †¢Think about our voice and how we use it. Develop our listening and questioning skills. Be confident in our conversations. †¢Create some titles which helps to increase our self esteem eg â€Å"I am good. † †¢See life as half-full and not half empty. We have to always remember that 99% of what we fear will happen, actually never takes place. †¢Remember our gesture clusters! Posture, handshake and walk. †¢Remember positive behaviors comes from energy. Find our own strategies for developing this. It could be as simple as playing a rousing piece of music to oneself before giving a presentation, attending an interview or having a meeting.

When College Has a Negative ROI - Guest Post by David I. Block, EA

When College Has a Negative ROI - Guest Post by David I. Block, EA My accountant from NYC, David Block, sent this out to his list and I thought it brought up some important issues to consider for anyone considering going to (or sending a child to) an expensive yet low-ranked college. For some, at least on pure economic/financial grounds, it might make sense to go straight from high school into the working world. Heres what David has to report: With graduation season pretty much behind us, there are a slew of high school graduates who are enjoying their last golden summer, before well, before that time that many consider to be another golden four years. [I fondly remember those halcyon days before the real world hits! Even in college, I remember thinking: Wow, am I ever  BUSY! All of these social events to juggle!!!  But alas, real life isnt quite so bubble-wrapped.] But over the last couple decades, there has been a rising chorus of critics who point to skyrocketing tuitions, and the corresponding skyrocketing debt-loads, and are just wondering:  is it ACTUALLY worth it? Well, for some schools, the answer is a resounding: NO. TaxMaster Financials Real World Personal Strategy Note When College Has a Negative ROI Whats right isnt always popular. Whats popular isnt always right. Howard Cosell As many have claimed (such as the US Census Bureau  https://www.census.gov/prod/2002pubs/p23-210.pdf  ), a typical college degree is worth up to a million bucks over a career but thats not true for every degree. Whats becoming more and more apparent is that  prospective  college students need to do their homework beforehand, because some degrees simply arent worth the investment. Of the 1312 colleges evaluated in the 2014 PayScale College ROI Report (found here:  https://www.payscale.com/college-roi/full-list/financial-aid/yes  ), graduates from 58 institutions are estimated to be worse off after 20 years compared with those who skipped college and went straight to work. These 58 lackluster institutions make up 4.42% of all the colleges surveyed. The lowest grade goes to Shaw University in Raleigh, North Carolina, where PayScale estimates that grads will be $121,000 worse off after 20 years for earning a degree. To calculate this estimate, PayScale uses an opportunity cost measure they call return on investment (ROI). After factoring all the net college costs, the report compares 20 years of estimated income of a college graduate versus 24 years of income from a high school graduate who started working immediately and didnt have to pay college expenses (or take loans). Future college students (and their parents) must realize that not all colleges are equal. The graduates from the lowest ranking schools report earning less income after graduation. The PayScale website is helpful because it allows you to see reported earnings of graduates from over a thousand colleges. I also assume that low-performing schools in this report tend to offer less financial assistance, which leaves their graduates with larger debt burdens. However, the most highly endowed colleges can reduce their cost of attendance with grants and scholarships. For example, Stanford is one of the most expensive schools based on sticker price, but its financial assistance is typically generous. So the net cost is very competitive, and their ranking is number 4 based on the PayScale study. The list, unfortunately, is not all inclusive. For example, my alma mater does not seem to be in the list at all. And, of course, there is a question about whether or not college is to be best utilized to create well-rounded, intelligent students, well-versed in liberal arts, or if college is now simply to be considered as vocational school. Nonetheless, the list has some value, as there are differences between schools and majors.Debt burdens are relative. A doctors salary can more quickly pay off a high-price education loan than can a teachers. A good rule of thumb is to avoid incurring college debts that will be more than half of your expected annual income. Limiting loans to no more than 50% of a future salary allows graduates to pay off their debts after five years, using 10% of their future salary.Some students begin to realize their faulty economics only after they have enrolled. Not surprisingly, those schools with the lowest ROI also have the highest dropout rates in the coun try. For example, we have Adams State, which has a 21% graduation rate and a 20-year net ROI of minus $20,143. What should be clear from this data is the world of difference between the outcomes of graduates of highly-rated schools, and of those near the bottom of the barrel.  Attending a college with a poor ROI is not necessarily a mistake, but the financial aid package had better be sweet.  So, treat your college decision like any investment:  you also need to do your homework before you commit your time and money to an unknown outcome. I hope I am helping the college choice discussion for you, rather than hindering! Warmly, David   I. Block, EA For Arnold, Tina and Dianne TaxMaster Financial Service Corporation (212) 247-9090 What do you think of Davids  analysis of College ROI? Does it change your view of how you will approach the college choice process? Please share below.

If You Can’t Bless It, Change It.

If You Can’t Bless It, Change It. This season of the Jewish New Year brings much reflection on the past year and how we want to live our lives in the future. Most of us know that gratitude is key to living a satisfied life, and this holiday season my rabbi in Madison, Laurie Zimmerman, focused on this subject in her sermon. She related a story by Mitchell Chefitz in which a newly graduated â€Å"Officer of the Law† encountered a man in rags.  He commanded the man three times to Come forward! to no effect.  Finally the man in rags said, â€Å"I dont know what Im going to do with you. Do with me? the Officer of the Law mocked.  Do with me?  You dont do with me! I do with you!  I am an Officer of the Law, and I command you to come forward. Now I know what to do with you, the man in rags said, and as he spoke, he drew his sword.  A swordfight followed in which, after putting up a good fight, the man in rags lowered his guard, and the Officer of the Law’s sword mistakenly ran through him.  As the man died, he said, I put upon you the Curse of Blessings. Every day you must say a new blessing, one you have never said before. And on the day you do not say a new blessing, you will die. The man in rags closed his eyes and then disappeared, and the Officer of the Law wondered whether his experience were real. But as the sun set, he felt life leaving him and in a panic uttered a blessing over the sunset. Life flowed back into him.  From that day on, he said a new blessing every day, blessing abilities, then concrete things, relationships, and more. Word spread throughout the land that this previously pompous Officer of the Law was a source of blessing. He kept blessing the miracles of the world and found more and more things to bless. Finally, he was about to turn 120 years old and decided on his birthday not to make a new blessing but to recount some of the blessings he had made before. As the sun set, he felt a chill coming into his body and did not utter a blessing. Then appeared the man in rags. You! the Officer of the Law exclaimed. I have thought about you every day for a hundred years!  I never meant to harm you.  Please, forgive me. You dont understand, said the man in rags.  You dont know who I am, do you? I am the angel who was sent a hundred years ago to harvest your soul, but when I looked at you, so pompous and proud, there was nothing there to harvest.  An empty uniform was all I saw.  So I put upon you the Curse of Blessings, and now look what youve become! The Officer of the Law could not help but say, I feel blessed, dear God, that You have kept me alive and sustained me so I could attain this moment of insight. Now look what youve done! the man in rags said in frustration. A new blessing! Life flowed back into the Officer of the Law, and he and the man in rags looked to each other, neither of them knowing quite what to do. (Paraphrased from â€Å"The Curse of Blessings† in The Curse of Blessings: Sometimes, the Right Story Can Change Your Life by Mitchell Chefitz, 2006.) The rabbi also recounted a tale of the crossing of the Red Sea. In the midst of this great miracle, two people, Reuven and Shimon, did not celebrate, but rather cursed the mud, saying it was just like Egypt. â€Å"Their eyes turned downwards, while the greatest of miracles was happening all around them.† So often, like the pre-swordfight Officer of the Law, and like Reuven and Shimon, we don’t notice the blessings in our lives. We focus on what’s missing, on the negative. We become self-absorbed. This way of life drains the life from us, making us heartless and cold. In contrast, waking up and saying a new blessing, showing gratitude consistently, brings us warmth and life, carries us into the present so we’re not living in the past or the future, and draws people closer to us. We become someone people appreciate and want to be around. Marge Piercy’s poem, â€Å"The Art of Blessing the Day,† encourages us to create a life full of blessings: â€Å"Bless whatever you can / with eyes and hands and tongue. If you / cant bless it, get ready to make it new.† At this time of reflection, I encourage you to find and express the blessings in your life, and to live as much as possible in the present. And, if you can’t bless it, change it. For me, that’s the way to create a life I want to live. A life that inspires me to jump out of bed in the morning excited to bless something new.

Apple with Porters Model and Core Capabilities Essay Example for Free

Apple with Porter’s Model and Core Capabilities Essay Apple Inc was founded in 1976 by Steve Jobs and Steve Wozniak with another 20 employees, the company started in Steve’s garage. Apple inc and its subsidiaries or collectively Apple is a manufactures, design and owner of variety of high technology included media player, portable music player, personal computer, smart phone, tablet as well as selling the related digital products like software, network services, third party digital content and application for Apple’s products. Apple first announced new innovated laptops called the Mac book and the most important step for further success is the accessing the MP3 player with their own iPod in 2001. Moreover, they even entered the recently mobile phone industry with the Smartphone- Iphone in 2008. Apple has been changing the entire of the market with the position of the world’s largest producer of PC’s main marketshare holder. The featured products of Apple in the recent years include Iphone, Ipad, mac, Ipod high reted platform and its application for consumers in the iOs and Mac Os. From being Pc producer at the beginning of 80’s, with controlling a small share of industry, after several circumstances it changed to be the success organisation due to its Mac computers and other products are profitable. But there is only temporary issues for Apple to claim its market lead position in the PC industry. Apple success analysis with Porter’s strategies and Core Capabilities Goal and structure of this report In this report, a review of the current situation of personal computer industry and Apple’s PC Business and discuss: Review the of Apple by giving a brief introduction of the organisation and history of the products that are developed by Apple. Critically evaluate Porter’s five forces model and Porter’s generic strategies and discuss the extent to which these ideas by giving our strategic advice to aid the company in attaining sustainable for competitive advantage within the PC industry. Critically discuss the concept of core competencies and explain how the Apple could build on its core capabilities to enhance their further strategy. We end this report with our recomendation and our conclusion on the subject. Apple several times confirmed to bring the best user experience to their consumers thourgh their innovative products. Besides, Apple’s strategy creates a unique power to develop its own unique platform with superior quality with the simplest design and easy to approach. Apple continues to invest in research and development and marketing to maintain their products’s positions in markets. As a part of plan, Apple has been expanding its platform to delivery of third party digital content and applications via the itune which allows customers to download applications, books, music through either iOs’s products namely iPhone, iPad or Mactonish as well as Windows computers. Apple also has been supporting the information technology community in the world for the development of third party software and hardware products. Apple’s strategies in plan include both expanding its sale market to close reach more consumers and serve a superior before and after purchases su pport experience. Porter’s Five forces Competitive Force 1: Rivalry among Existing Firms Apple mainly get involve two field in the hardware industry are the personal computer and portable devices markets. According to the Credit Suisse First Boston, it is estimated that personal computer growth in 2005 will be approximately 8%, which is 3% lower than 2004. And concentration in this market which is controlled by a few very large competitors who have a great deal of capital invested in the firms, namely, Dell, HP Compaq, Gateway, and Apple. In 2005, Dell and Apple are speculated to have the most potential to increase market share in the PC market due to lack of new product introductions by other firms and the anticipation of Microsoft Longhorn in 2006. If Apple is able to increase its market share by a few percentage points, its profits and ability to spend on marketing, and research and development (R&D) could allow them to become a much more serious player. Currently, Apple dominates the portable music industry music market with an estimated 90% for hard disk based players, and 65% of the total portable music market. In both the personal computer and portable music markets, component costs are large part of the total hardware costs, but through Apple’s product differentiation and higher pricing they are able to counteract the price wars that usually ensue under such conditions. Finally, there are little to no exit barriers in either market, which could be advantageous in ousting some of Apple’s competition in the future. Competitive Force 2: Threat of New Entrants There are no many large companies that take the huge shares in market, who these are Dell, Hp, Compaq. There are large economies of scale in PC market, and it limits the new threat of entrants. The threat of entry, therefore, puts a cap on the profi t potential of an industry (Porter 2008 p 4). A new entrant have to create advantages to compare the old strong ones in computer market. And that is not the only one barrie which limits new entrant, patents of forms are legal barriers where late rival can not be competitive giant. The more patents on personal computer designs, the more competitive the leaders can get, which is not an easy for new entrant and get over with out huge amount of start-up capital in the modern market. Moreover, basically, there are two main operating systems for PC: windows and Mac OS X, and the second one is impossible to get license for new entrants. Apple is comfortable with enjoying the one of first starter in hardware manufactors of creating innovative products include Iphone, iPod while numerous portable devices in markets in last five years which are not different from others or the advantages are not enough to controll the market like Apple has been doing. The threat of a counter of consumers who eventually are being shy away from company’s dominace. The fact is the phenomenon when Microsoft is on the top of OS market and some of consumers are heading to another ocean and Mac oS and Linux are samples. Eventhough it is not an immediate threat, Apple could be aware of that. Competitive Force 3: Threat of Substitute Products On the side of PC, Apple’s market contains a huge number of products from above rivals. Especially, each of competitors possess a wide range of products in term of designs, prices, functions. It would seem as Apple PC can be replaced anytime in case of Apple’s products do not against the same level products. When the threat of substitutes is high, industry profitability suffers (Porter 2008 p7). In the last few year, Apple has reduced the concentration in PC and portable music player, it is not only because it do not create economical benefits or lack of competition. Apple recently focus on the smart phone side because it is now more competitive and provide more profit than others. The new smart phones have annouced in every season with new design and function, in term of price and level, Iphone always stays on top luxury phone while Nokia, Samsung or HTC still take pole on the low price phone to get more customers. They could be out of perform of Apple in both speed and quality, the company has set apart from other by keeping core capilities and be unique in the market. Apple would have to stay on the old road to be innovative and price- quality in conscious of loyal users as well as leading the market as the strategy against rivals. Competitive Force 4: Bargaining Power of Buyers Apple since start-up moment, always concentrate on differentiation itself from rivals by keep inside of unique way. Apple’s product represent for the symbol of innovation, luxury and high technology, by the feature of innovation, Apple sets them apart from market. The buyers less concern in term of price when give decision to purchase a product from Apple’s stores. In market, Apple create their own position for their products as it is difficult to get the same products with similar functions as well as stylish look. Moreover, customers of Apple have low relative bargaining power to consider buying a high volume of Apple’s products. Businessess are much more concern bargaining power when it end up purchasing PC or devices of Apple, in the other side, individual buyers are not literally controlling over Apple to their prices. Once Apple sells to end consumer, it has basically secured future purchases of the related products due to a lack of substitutes and third party replacement. It is more likely monopoly and give customers less relative bargaining power and substitutes to shop for better options or their demands of software and hardware upgrade. Competitive Force 5: Bargaining Power of Suppliers The company applied the strategy to take partner with various suppliers for manufacture Apple’s components for their products. In fact, Apple does not apple any limit for single supplier for process of assemble final products. This is an ace for Apple to deal with suppliers and give them less bargaining power concerning price. It is not rare in modern business, Apple used to be an alliance with Foxconn to assemble most of products, especially new Iphone and Ipad. Besides, they uses both Nvidia and ATI for video cards in computers to avoid any negative bargain in price negotiation. According to Apple report, This is the same for its motherboards (ASUSTeK and Ambit Microsystems), Display units (Samsung, Toshiba, International Display Technology), storage devices (Hitachi Global Storage Technologies, Western Digital, Seagate), and CD/DVD drives (Samsung, Hitachi Global, and LG. Phillips Co.). Powerful suppliers capture more of the value for themselves by charging higher prices,limiting quality or services, or shifting costs to industry participants (Porter 2008 p5). Porter’s Genetic Cost Leadership Strategy Cost Leadership corresponds to the â€Å"no frills† experience, like the low-cost airline carriers, who choose the cost leadership strategy to achieve competitive advantage. Apple make differentiation by making products feel uniquely from those companies or more appealing to customer demand. It is count on your several impacts, like industry, market, consumer demand, and the nature of organisation and services. This is known as differentiation strategy (Grant 2005:241-242).The key success factor of the differentiation strategy is to make it either very difficult or high level of price for rivals to replicate Apple’s ones. To achieve that, the companies have to focus on: * Production and delivery of high-quality and unique products or services; * Marketing and sales to create awareness and desire for it’s unique products. Apple is playing on niche markets. Companies pursuing Focus Strategies have a deep understanding of a particular market and the unique needs of it’s customers. They can therefore develop unique lower cost or differentiated products or services for that specific market. These companies usually have a very strong brand loyalty amongst their customers and tend to monopolize that segment (particularly in smaller markets), making it less attractive to competitors thus mitigating the risk of attack from other niche players, new entrants or broad market competitors looking to enlarge their customer base through product or service specialization. Steve Jobs and Apple’s Core Capabilities Core Strengths For one, Apple has a powerful footing in the personal computer market by being â€Å"different† with its innovative style and ease of use. Its operating system is developed in house, leaving it free from the tangles of the dominant like Microsoft operating systems. Central to an approach to strategy is organisation core capabilities which explains how company creates values and achieves superior performance, it also is the proven strength that it is different from other organisations in the market because of tacit knowledge, historical investments over time, relationships, human capital, and its culture (Lynn Perry Wooten p 7).In most of cases, there are include customer service, brand value, quality of products, organisational culture, human resources, and financial strength. Since the return of S. Jobs, Apple’s core capability approach the definition of innovation and easy to use for every end users, and digital products stick to lifestyle of consumers via functions and designs. Apple concentrate on development and sales of its core products include OS, software to hardware and portable devices. Since Apple is already recognized as one of the main leaders in the portable music market they have the ability to further increase their company image and quality image reputation. This will allow Apple to maintain their already well established clientele as well as attract new customers. The closed system is sealing the core of Apple’s strategy since Mac Os or iOS will not give license , only accept music and video through iTunes and recently the only partner of Apple in the US is AT&T for sale of iPhones. The begin of Apple is starting dominating in the market, it creates a concious in typical consumers’s mind that the design of Apple’s one is technically symbols of art of simple and fashionable. Apple engineers and designers figure that the products shoul have to look like and designate its features, and they bring that to life, wrapped with a user-friendly interface. Recommendation for the company to build based on core capabilities Use SWOT Analysis to determine your company’s strengths, weaknesses, opportunities and threats in each Generic Strategy scenario; Use Porter’s Five Forces to assess the balance of power and how it might affect your company; Use the Congruence Model or the McKinsey 7S Framework to determine what performance drivers your company would have in each scenario; Cross-analyze the results of each finding and work out which Generic Strategy provides the strongest set of options. Reduce cost across the value-chain by engaging with specialist suppliers; Make smart investments in specialized technology to increase production efficiency; Eliminate activities in the value-chain that are superfluous in you target segment; * Limit production to specialized products for your target segment. In a Differentiation Focus Strategy companies can: * Make its products or services increasingly specialized; * Increase differentiation through innovation and your specialized knowledge of your target customers’ needs. From our analysis and research we can lead the following statement: eventhough with superior products, Apple still stay on top with a bewared threats from rivals in their sides of markets of high tech products and digital contents. This can be explained by their own success in last ten years with the counters from both consumers and competitors. Futhermore, the bigger the company is, the more innovative and responsible the structure of Apple needs to be maintain the values of culture in organisation as well as speed of growth in development of Apple in future. By being opposite the side of strength inside the company, competitors have been learning from them and concentrate on the weakness of the core capabilities of strategy which Apple stays on the unique nature beyond the market. Reference 1. Building a Company the Steve Jobs’ Way: A Positive Deviance Approach to Strategy- Lynn Perry Wooten, PhD 2. Comprehensive Business Analysis 3. THE FIVE COMPETITIVE FORCES THATby Michael E. Porter SHAPE IN ESSENCE, the job of the strategist is to under-STRATEGY 4. http://www.forbes.com/sites/susanadams/2012/09/12/apples-new-foxconn-embarrassment/ 5. http://www.apple.com 6. http://www.forbes.com/markets/2005/01/21/0121automarketscan05.html 7. Porter’s Genetic strategy http://thousandinsights.wordpress.com/articles/on-strategy-planning/porters-generic-strategies/ Apple with Porter’s Model and Core Capabilities. (2016, Dec 24).

Musical Compositions Essay Example | Topics and Well Written Essays - 500 words

Musical Compositions - Essay Example This is what will be dissertated in the following. Eric Serra, who composed The Diva Dance, which was used in the movie The Fifth Element as much of the film's overall score, and it shows a significant influence of Middle Eastern music, particularly Ra. The Diva Dance opera performance featured music from Gaetano Donizetti's Lucia di Lammermoor Part Two, Act Two, N. 14 Scena ed aria, 'O giusto cielo!' "and was voiced by Inva Mula-Tchako, while the role of Plavalaguna is humanoid alien, her vocalizations seem beyond physical possibility; however, in a documentary feature on the Special Edition DVD release, it is stated that Mula-Tchako's voice was not digitally altered. Canadian vocalist Marie-ve Munger performed the complete Diva Dance before a live audience, and her performance was later aired on Quebec television as part of a promotion for a televised boxing event" (Wikipedia, 2007). One of the most major and significant similarities between the two musical compositions is that of their background and influences; they both have a very noticeable opera tone to them, which makes sense as since the 1980s operatic excerpts have been employed increasingly and prominently in blockbuster films, and "in some films, opera excerpts are used as signifiers of the properties commonly associated with opera - love, exoticism, high

Baumrind Parenting Styles Research Paper Example | Topics and Well Written Essays - 1250 words

Baumrind Parenting Styles - Research Paper Example Baumrind and her colleagues were involved in an extensive research to establish the relationships between certain patterns in child-rearing and the specific child’s outcomes. The research on the Baumrind parenting styles was driven by the urge to find out the impact of parents in the development of children. In establishing these findings, Diana Baumrind engaged in a research which covered about hundred pre-school age children. Baumrind used naturalistic observation and interviewing parents among other methods of research. The research came up with four styles of parenting which were well distinguished. They were labeled as permissive, authoritarian, uninvolved and authoritative parenting styles. Among the four styles, Baumrind established three basic parenting styles; authoritarian, permissive and authoritative. The fourth basic parenting style that is, uninvolved/nonconformist parenting style, was established after a further research conducted by Macoby and Martin. The Baumr id parenting style study though conducted a long time ago; parents still find themselves using one of the four styles of parenting. Each of the parenting style is made up of different variations as well as combinations. The Baumrind parenting style consists of two combinations which are demand and control on one hand and on the other hand is responsiveness accompanied by acceptance. Baumrind was of the view that parents need not be punitive or aloof in dealing with their children. Thus she recognized the need for parents to come up with rules which govern the behavior of their children and be affectionate to their children. In her research she expresses normal variations involved in the four parenting styles. Baumrind rules out deviant parenting which is experienced in abusive homes. In most cases, parents tend to fall in-between two styles showing characteristics of different styles. In explaining the various types of parenting styles, Baumrind involves the two major factors that i s demanding and responsiveness. Authoritarian parenting style refers to a style whereby the parent expects a lot of respect ass obedience from their children. According to Baumrind an authoritarian parent is high demanding and controlling but has low responsiveness. One of the major characteristics of authoritative parenting style is strictness. The parents are very strict and mostly set strict rules for the children. This parenting style is perceived as the most rigid and inflexible compared to other parenting styles as suggested by Barber (1996). Such commanding expressions as shut up! Sit down! And others are common with parents who apply this style. There is a common expectation that the child has to obey without questioning any command. The parents do not explain much about the rules and regulations to their children thus children in this family do not give their opinions. Authoritarian parenting style is mostly exhibited in male parents as it has been culturally conceived that fathers are the authority figures in every family set up. In the past generations it was also conceived that children were expected only to be seen but not to be heard. Therefore it can be argued that this style is mostly used in those families where the traditional values are still upheld. Permissive parenting style presents the opposite of the authoritarian parenting style. According to Baumrind, here the parents are less demanding and less controlling which is not good but are highly responsible which is good. In this style there

Cooperative education application Assignment Example | Topics and Well Written Essays - 1000 words

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The need for an organisation's HR function Essay

The need for an organisation's HR function - Essay Example call for vibrant policies and practices on the part of the management team so as to facilitate the organizations to react swiftly and productively to such dynamic external environments. The strategic human resource management facilitates its organizational teams to deliver highly competitive and standardized performance under intricate business conditions that strives to convert challenges into opportunities by transforming anarchy into systematic strategies and strategy into productive action. Strategic human resource management has achieved immense significance and generated critical awareness in recent years amongst theorists and researchers, most remarkably in the fields of human resource management, organizational behavior and industrial relations. Apparently, heightened assimilation of human resource management and corporate strategies has placed a significant claim upon contemporary strategic human resource management in terms of management as well as the academic literature, and hence it is commonly recognized that the strategic employment and administration of human resources can pave way for accomplishment and stability of the firms. Certain authors and researchers have further claimed that that an organizations human resources help shape the foundation of its competitive advantage1. Thus, with this background, it can be safely established, that the need for an organizations HR function to be strategic in nature is in co-operation, and not in conflict, with its n eed to respond to the external environment. â€Å"Strategic Human Resource Management is the linking of human resource management with strategic goals and objectives in order to improve business performance and develop organizational cultures that foster innovation and flexibility† Strategic human resource management has been defined as the development of organizational culture that cultivates modernization and elasticity with the assistance of establishment of an association between human