Interpersonal interactions in health Essay Example for Free

Interpersonal interactions in health Essay Language Barrier/ Overwhelming Language. Mrs Singh and her husband speak minimal English. This would firstly be a barrier between the MDT staff present at the meeting and themselves. The MDT team are using jargon and large words that neither Mrs Singh nor her husband can understand because of their lack of English language. They would have to try and guess what was being said through body language, facial expressions and tone of voice. What is being said can be completely misunderstood and can make the situation a lot worse. In this scenario a translator would have been effective in breaking the barrier between Mrs Singh, her husband and the doctors. The doctors are not including Mrs Singh and her husband in the conversation or checking that what is being said is understood by them. They are not using open questions to confirm their understanding. This is not a good feeling for them to be feeling and means that it has not been communicated effectively. Without the translator or the doctors making sure they understand, Mrs Singh and her husband will be feeling very confused and nervous. Tone/Speed of Conversation The MDT team need to understand that not everything that is being said is being interpreted correctly and this conversation is not effective because of their lack of thought. When explaining and trying to organise the discharge package for Mrs Singh, it is quite clear that she does not understand what is being explained and discussed because of the bewildered look on her and her husband’s face. The MDT team need to slow down what they are saying and need to be clearer with explaining the package. They will  need to be patient because it will take Mrs Singh longer to understand what is being said because of the language barrier. Once again they will also need to ask open questions to solidify that Mrs Singh understands what is being said. As a team they will need to give Mrs Singh and her husband time to respond to the discussion and have a chance to ask question if they’re needed (which they should know). Tones of voice needs to be thought about as well because this i s how Mrs Singh would try and interpret what is being said because she won’t understand the language clearly. The Environment The main problem with where and when it was held in the public, ward day room at lunch time. The fact that it was in a public place is not helpful or ideal to the situation because it was very busy and not private or personal at all. It was also done at lunchtime, where the people involved in the conversation would most likely be hungry so would not be concentrating well and get distracted and this would not be helpful or best for the situation. The fact that there are a lot of people at the meeting (7 MDT team members and Mrs Singh and her husband) would usually be helpful because the more people, the more helpful it can be to the patient but the fact there was a lot of people in such a crowded situation makes it very overwhelming and can be unhelpful and intimidating. Because it was held at lunchtime, it was very noisy and the background noise was very distracting and unsettling. Not being able to hear made the ward nurse raise her voice which is very scary for Mrs Singh seeing as she doesn’t understand what is being said anyway. The fact that her voice had to be raised can also make Mrs Singh feel that there may be something wrong and if you cannot understand the language, you listen to the tone of voice and figure out what is trying to be explained so if they are shouting it creates a negative environment.

The Role of the Air Traffic Controller

The Role of the Air Traffic Controller Air Traffic Controller Redesigning the Job of Air Traffic Controller Introduction Job Design Job design may be referred as a way in which an entire job or a set of tasks is organized. Job design helps in determining the tasks and the way they are completed. It considers the factors that influence the work and arrange the job contents and tasks so that the job becomes less risky to the employee’s life. The administrative areas involved in it are job rotation, job enlargement, task/machine pacing, work breaks and working hours (Gupta, 2007). A soundly designed job encourages a variety of good body positions and helps foster feelings of achievement and self-esteem. Air Traffic Controllers The people who operate the air traffic control system to accelerate and maintain an orderly and safe flow of air traffic are called the Air traffic controllers. They help in preventing mid-air collisions of the planes. The ATC’s apply such separation rules that help in keeping each aircraft at a distance from others in their area of responsibility, thus moving all aircraft efficiently throughout their airspace. Due to the presence of large responsibility on controllers in the course of performing their duty, this profession is generally observed as one of the most complex jobs, and is notoriously stressful. Stress at Workplace There have been drastic changes in the nature of work over the last century and still the changes are undergoing at the speed of a whirlwind. Changes inevitably bring stress. So no professional is untouched by stress, starting from a surgeon to an artist or a sales executive to a commercial pilot. Work stress poses risk to the physical health of the employee and consequently influences the health of the organization (Mathew, 2003). Job stress in the early stages can ‘rev up’ the body and improve performance in the workplace (Prasad, 2008). Though, if this condition is permitted to go free and the body is revved up further, the performance will eventually decline and the persons health will degrade (Gupta, 2007). The symptoms of the stress can be insomnia, loss of mental concentration, anxiety, absenteeism, family conflict, anger and frustration. Job stress may arise due to job insecurity, high demand of performance, technological complexities, personal or family problem and workplace culture (Stress at Work, 2008). The final consequence of this job stress is the high turnover of the efficient and knowledgeable employees (Mathew, 2003). Air traffic controllers are an occupational group who has to manage a highly demanding job, which involves a complex series of tasks. These require a high level of knowledge and expertise, along with a high level of responsibility, with regard to risking lives and also the high economic costs of aeronautical activities. Productivity and Turnover As the flights run throughout the day and round the year, the air traffic control is a 24 hour and 365-days-a-year job. Only because of this reason, the controllers regularly work rotating shifts, including nights, weekends and public holidays. When the controllers are forced to work 40 hours a week instead of 32 hours a week and eight hours a shift without breaks; their efficiency and effectiveness reduces drastically. This also leads to the turnover of the controllers. The most suitable example showing the consequence of the above situation is the Professional Air Traffic Controllers Organization (PATCO) strike in 1981 in America. Due to the occurrence of the situations similar to the above, 89 percent controllers left the job before retirement age and about 40 percent of these left to collect disability retirement. Historical Background of the Position and Changes that Took Place over Years The history of air traffic control and the controller way backs to the 1930’s when the commercial air service was developed. The occurrence of some major accidents in the subsequent years reinforced their need. The pilots used to control the flight by just looking out of the window. During the 1920s and 1930s, radio telephony was begun to be used. There was a ‘Wireless Traffic Control’ by ‘control officers’. Marine radio stations were used for the purpose of air traffic communications, which were not operated by the professionals in the way they are operated now. During the 1930’s, a dedicated air traffic services organization came into being. Second World War brought the revolution in this field. With this, the new era of developments in the field of air traffic controlling started. Specific operational techniques were started being used. Controllers used to develop plans for flying with the pilot and made use of radiotelephony for it. The ins trument called radars was developed to trace the existence of the planes in the air. In due course the intensity and power of radar was increased to enable the controllers with specific information to take decision. They used to monitor through highly processed secondary surveillance radar (SSR) data. These data flows are rooted with well-defined controlled airspace and formal rules for controlling minimum separation permitted between aircrafts. Through this SSR, the controller watches call sign, displayed aircraft symbols, and height information, which are passed down from aircraft transponders. The navigation system has stirred to satellite-based aids from point source beacons. Ground-based short-term conflict alert systems are used in UK. This technique helps in warning pilots of the aircrafts coming into close area, thus reducing the work of controllers’ up to a great limit. Nowadays commercial aircrafts carry Traffic alert and Collision Avoidance System, which is of great help to the pilots as well the controllers on the ground. As weather plays an important role in controlling the air traffic, weather displaying devices were also provided to them. Now they are provided with more acc urate weather information displays and can ensure a very effective control on the air traffic (Brooker, 2007). Fundamental Problems with the Current Job Design Air traffic control is one of the most stressful jobs. With the single decision of a controller, thousands of airline passengers’ lives can be affected. This results in the ulcers, heart conditions, hypertension and alcoholism among controllers. The chief sources of stress being reported by air traffic controllers are associated to two aspects. They are the operative aspect of their job and the organizational structures. The most important factors in the former case are the time pressure, peaks of traffic load, resolving variances in the use of rules and the limitations and consistency of equipments. The factors, which are related to organizational structure, are chiefly concerned with the unfavorable working conditions, shift schedules (particularly night work), role conflicts and a lack of control over the work (Air Traffic Controller Job Description, Career as a Air Traffic Controller, Salary, Employment Definition and Nature of the Work, Education and Training Requirement s, Getting the Job, 2008). Job Redesigning Viewing the condition of the air traffic controllers and the difficulties faced by them while performing their task, their job needs to be redesigned. Job redesigning will help in improving the health and safety of the air traffic controllers as well as improve the health of the organization. The steps, which may be undertaken to redesign the air traffic controller’s job, are: holding a stress prevention program on regular intervals and making it a part of the organizational culture. Attendance in this program should be made compulsory for all air traffic controllers. Next step, which can be undertaken, is the improvement in the transportation to work, canteens and sleeping facilities. The other could be to improve the technology and the work organization. Steps can be taken to improve the job planning involved in the job as well as to enhance the reliability of the working systems. The other steps in redesigning the job of the controller can be working time reduction, arrangi ng shift-schedules keeping in mind the social and psycho-physiological criteria, arranging work teams and rest pauses aligned with load of the work and enforcing such approaches that improve the participation of the air traffic controllers in decisions concerning them. Specifically, in the technological field, such computer software can be designed, which assists air traffic controllers. For example, more accurate computer enhanced radar will be beneficial. Such automated system can be designed and made available to the controllers, which once fed with the data relating to flight timings, will display all the further needed information to the controller. Thus, it will reduce the brainstorming exercises done by the air traffic controllers regarding the regular routs and the number of regular flights on the airport. The controllers can be provided with more efficient hearing and other communication devices to enable them transfer clear instructions, thus avoiding any decision fault. Making more use of instrument landing systems, which allows planes to make automatic landings and ensuring that planes are placed in holding patterns when airports are busy. Apart from the above things, special attention is required to be paid in the area of the structure of tasks and workplace, particularly the issues like lighting, noise, micro-climatic conditions and indoor air quality (Brooker, 2007). Impact the New Job Design on the Organization As a result of this, job redesign reduces much of the work load, work pressure, health hazards and turnover of the air traffic controllers. The stress prevention programs conducted by the organization will have a great impact on the performance and efficiency of the controllers and the organization. Extending their facilities of relaxing, canteen, transportation, shift redesigning and team building would motivate them to work with more vigor and efficiency, which would lead to a high organizational performance. The changes in the technology would surely enhance the performance and commitment of the controllers; reduce the stress at the work place; thus reducing the turnover of the controllers from the job (Mamoria Gankar, 2002). Thus, we can conclude that with the increasing pressure on the air traffic, air traffic controllers are facing many job related problems. The only solution to solve these problems is to redesign the job of the controllers. This would improve the working conditions as well as problem of health hazards in the air traffic controllers; thus improving the productivity and commitment towards the organizational goals. References Air Traffic Controller Job Description, Career as an Air Traffic Controller, Salary, Employment Definition and Nature of the Work, Education and Training Requirements, Getting the Job (2008). Retrieved April 12, 2008 from http://careers.stateuniversity.com/pages/814/Air-Traffic-Controller.html Brooker, P. (2007). Air Traffic Safety: Continued Evolution or a New Paradigm? Retrieved April 12, 2008 from https://dspace.lib.cranfield.ac.uk/bitstream/1826/1967/1/Air%20Traffic%20Safety-Transport%20Risk%20Management%20Lecture-2007.pdf Gupta, C.B. (2007). Hunan Resource Management (3rd Edition), New Delhi: Sultan Chand and Sons. Mamoria, C. B Gankar, S.V (2002). Personal Management (22nd Edition). New Delhi: Himalaya Publishing House. Mathew, M.J. (2003). Fundamentals of Organizational Theory and Behavior, Jaipur: RBSA Publishers Prasad, L.M. (2008). Organizational Behavior (3rd Revised). New Delhi: Sultan Chand and Sons Educational Publishers. Stress at Work (2008). Retrieved April 12, 2008 from http://www.lifepositive.com/mind/psychology/stress/stress-at-work.asp

How Food is Viewed in the American Culture Essay examples -- nutrition

Most people wouldn’t deny that food is vital to everyday life, but perhaps it has more importance than just simply nourishing our bodies. According to Carole M. Counihan, a doctor of anthropology, food is so important that society has constructed rules regarding its consumption. Counihan emphasizes in her 1992 Anthropology Quarterly article, â€Å"Food Rules in the United States: Individualism, Control and Hierarchy,† that these rules serve as the â€Å"means through which human beings construct reality† (Counihan, 1992, p. 55). Counihan advocates for the importance of studying food rules by explaining that knowledge about how food is viewed in our culture can do three things: improve understanding of other culture’s food rules, allow nutrition education programs to mesh with these rules, and reveal an aspect of society that helps maintain our current stratification system, which has not been thoroughly examined yet (Counihan, 1992). Through her study of f ood journals kept by American college students, Counihan argues that their adherence to food rules suggests that students strongly believe in self-control and individualism. Consequently, these beliefs reinforce our current social hierarchies, specifically classism, racism, and sexism. Counihan’s argument that our rules about food allow for the perpetuation of sexism is a compelling one that I very much agree with. I have personally seen my best friend plan her entire diet and exercise regimen based on what her boyfriend thinks. Although this article was written in 1992, I believe the message it conveys will still be applicable in years to come. Counihan’s argument is multifaceted: she explores a school of thought that college students follow certain rules about food that have been int... ... is important. But now that we have done so, it is even more important that we take steps to change what is happening. That’s why the recent focus on being healthy rather than thin and campaigns like the Dove Beauty Campaign where women are encouraged to see the beauty in how they currently are so monumental to changing what Americans value. Even though Counihan wrote this article eighteen years ago, it still has applications today. I do question her study methods. Using a small sample of food journals from students being taught to think anthropologically could skew results. I would be very interested to see a larger study done today, especially with some progress being made in the adaptation of America’s values. Works Cited Counihan, C. M. (1992). Food Rules in the United States: Individualism, Control, and Hierarchy. Anthropology Quarterly, 65(2), 55-66.

Emotional Fundamentalism in River of Earth Essay -- Literary Analysis

James Still's River of Earth presents the bleak realities faced by an Appalachian family that struggles with meeting their most basic needs. The Baldridge's struggle with poverty is surely representative of many Appalachian families during the Depression era. The hardships of poverty, and its psychological and physical effects, are worsened by the isolation and sense of helplessness felt by the characters within River of Earth. Religion functions as the combatant to these struggles; the form of Christianity offered by Still strays from the standard fundamentalist fire-and-brimstone preachings often associated with evangelism in the Appalachian region. Instead, a more emotional form of fundamentalism is found. Religion is a positive, empowering force that is both spiritually and socially freeing for the otherwise repressed and isolated characters within the novel. Within the text, Still offers little escape for the characters. They are grounded and focused on the realities at hand. There is little indulgence in fanciful things or things not of this world. Religion is one of the few escapes the characters are allowed. Still does not offer a standard fundamentalist take on Christianity, despite the strong fundamentalist strains that are often associated with Appalachia. Generally, fundamentalism strongly emphasizes innate depravity and the damnation sinners face. Instead, Still lightens the message. Sermons on hope, grace, and mercy are extended to the characters. Through this more forgiving variety of Christianity, the characters are able to look forward to an eternal existence without adding any more stress to their current existences. It is suggested there is a tendency in Appalachia to lean towards forms of Christianity that pe... ...tianity that thoroughly responded to the needs of individuals. The isolation and desperation found in Depression-era rural Appalachia greatly influenced the type of Christianity that involved in the region. The need for society, community, control, and most significantly, optimism, spawned a form of Christianity that was both social and accommodating to sensitive emotional needs. Works Cited Photiadis, John D., and John F. Schnabel. "Religion: A Persistent Institution In A Changing Appalachia." Review Of Religious Research 19.1 (1977): 32. Academic Search Complete. Web. 3 Apr. 2012. Still, James. River of Earth. Lexington: The University of Kentucky Press, 1978. Print Tillich, Paul. "Paul Tillich on the Method of Correlation." The Christian Theology Reader. Ed. Alister McGrath. West Sussex: Wiley-Blackwell, 2011, 43-46. Print. .

A Midsummers Nights Dream by William Shakespeare Essay -- Papers

A Midsummer's Nights Dream by William Shakespeare William Shakespeare wrote a midsummer's night dream in 1595. He wrote this comedy to celebrate the marriage of a noble man. An important guest at the wedding was Elizabeth 1st. The play describes the adventures of two sets of lovers as they pass through the forest outside Athens, they are misused by immortals Oberon the fairy king and puck his messenger. To get revenge on his wife Titania, Oberon misuses Bottom a labourer. The love tangles are all resolved at the end of the play when love rules all end married and happy. Shakespeare wishes his audience to enjoy the falling in and out of love of the characters. His message is that true love never runs smoothly. The theme of love is involved with all of the characters from the quarrel of Oberon and Titania, to the play Pyramus and Thisbe performed by the labourers for the wedding celebrations of Theseus and Hippolyta. Oberon has power over all the elements. He can change weather and seasons. "These are the forgeries of jealousyà ¢Ã¢â€š ¬Ã‚ ¦ But with thy brawls thou hast disturbed our sportà ¢Ã¢â€š ¬Ã‚ ¦ The seasons alterà ¢Ã¢â€š ¬Ã‚ ¦ The spring, the summer, the childing autumn, angry winter, changeà ¢Ã¢â€š ¬Ã‚ ¦" This speech of titanias shows us that the seasons and all the growth of nature are changed because of their jealousy arguments and disagreements. This is because Oberon and Titania are king and queen of immortals and have control over them and all nature. Their argument causes evil to occur. Later in the play when they are reconciled they bring blessing to the mortal world. He therefore decided to teach his wife a lesson when she refuses to .. ...eron's "bed and company" we see how determined Oberon is to have the little Indian boy, his wife refuses. While angry with his wife Oberon feels sorry for Helena when he hears Demetrias treats her badly. How strange that Oberon intends to use the flower juice on his own wife to misuse and embarrass her. The swing of the emotion is typical to mood swings through the play. It is Oberon that controls the lives of the other characters and brings changes of mood and atmosphere. It is he who moves he story to a happy end. When Titania agreed to give Oberon the little Indian boy he takes the juice of her eyes. The lover's muddles are sorted out and they are happy. This is a very different Oberon from which we see at the start of the play, he is a much better person. In the same way he acts like a spoilt child.

Team and Small Group Experience

There have a few experiences that I have had, where I have been a member of both a team and a group. There are many similarities as well as differences among a team and a group. One of the biggest and most common similarity is that both of them want to be able to reach a particular goal. The team that I am currently a member of is a women’s basketball team. I am also part of a small group. I met a few local girls through Facebook that have been wanting to loose weight just like me. My team was started up by some friends that wanted to form a league to play for the city. They put some ads on Craigslist and Facebook to see if anyone wanted to try out for the team. After doing the try outs and deciding who was actually going to be on the team, we got together twice per week for a period of one month for practice basketball games. Currently, we are in the â€Å"tournament period† and we play every Tuesday at 7:00 pm with other teams that are also playing with the city. We have three games left before we know how we placed and if we go to finals. After every game we get together for a few minutes and discuss how we did and what we can do to do things better and to strategize. Communication among the team has really made us improved the way that we play and make us better in every game. The group I belong is made up of six girls including myself. We all chat online and make plans, we state our goals and what we want to achieve with them. Each week one of us will make an exercising plan for the entire week and then at the end of the week we meet up somewhere to talk about how we did with our exercise plan. It is not all about work, we also get together to have some fun, like go to the movies, eat dinner or take out our kids to the park. Most of us have lost at least 10 lbs since we started our little group. We just support each other when we are lacking motivation. There are some differences that I noticed between the team and the group. For example, we had to try out for the basketball team. Then we were chosen and assigned to a position by the organizers of the team. We have all been working together to make our team better and become a good and strong team. The group that I am currently was actually made up by a group of friends that just wanted to have a support system to lose weight. We have made sure to always have something going on to help us stay fit or keep helping us lose weight. The team used practice basketball games twice a week and a little get together that we had at the beginning of the season to motivate us and help us to get to know each other. This helped us feel more relaxed at the actual games and to know how each team player was used to playing in the court. The coach and the assistant coach wanted to do these two things to ensure that there was a healthy relationship among the players because in the past not knowing each other had cause much tension in the games, causing many looses. Getting the basketball team together virtually would have not been a good idea. Practices needed to get done and there was no possible way that it could have been done over a computer, The best method of communication for the basketball team was in person, by phone or by text messaging. This methods were used to communicate with each and to be updated on times and location for basketball practices or actual games. My group of fitness pals, is able to interact virtually. We were able to chat via skype, email and use sites such as Facebook to stay in touch with each other. We were also able to interact with each other virtually to make actual plans to meet with each other on a weekly basis in person. Whenever the teams or groups meet exclusive using virtual communications, there is no physical contact, for that reason, the relationship would be more impersonal rather than personal. This is not the case with either the team that I am involved with or the group that I am involved in, since in both cases we do see each other face to face. The team and the group work well the way that they have been communicating and meeting, exclusive virtual communication would not be an option for either of them. Each player on the times played on assigned position, depending on the tryouts and what the coaches thought they would be best at. In the group, every week, a different person would take leadership and make a fitness plan for all of us, she would also plan a day during the week where we could all meet, talk or just hang out in person. It worked out better that way because that way we would not run in to reoccurring exercises or activities. Everyone in the basketball team did the same thing. We all showed up for our practice games and we would also show up 30 minutes before an actual game, just to make sure that we had a complete team. We got sponsored by my husband’s place of employment, so with the sponsorship they also gave us red uniforms for all the girls. Every week our coach assigned one of the team members to bring bottled water for all of the team players. Most of the time all of the players play fairly but in some instances things would get out of hand and the team member would either get benched or even suspended for a game. For the fitness group, there were not many rules. The only thing is that everyone had to participate in some way. Everyone had to take initiative at least once every two months two make plans and set goals on how to lose weight. That same person also had to plan something fun for us to do so that we could meet in person. Status and differences for the team was each individual team player, they had different positions and they each were in charge of covering it on the games. The coach and the assistant coach decided who would start in each position after they held the tryouts and saw us play. In rare occasions the players were change from positions, but mostly we always held our own position. In our fitness group, every week we had someone doing all the planning for our fitness goals and weight loss progress. A certain person would plan and then all of us would follow the plan and at the end of the week meet somewhere and discuss our progress. So basically the only thing that would change is that every week we had a different leader and different fitness plans and weight loss goals. According to the Maslow theory, the team’s belongingness depended on the power of the team players in that position that they were given by the coach and assistant coach to play in. Good self esteem was built because the team players feel that they are doing a good job with their position and in their own way feel that they are helping the team win the games. Safety in the basketball team was very important. All of team players needed to feel protected by one another when playing the game. The small group worked very close and well together. According to Maslow’s belongingness theory, the group worked well because they worked together to achieve a goal that they all had. Esteem was built by the group because we would talk to a daily basis and get together with each other once a week making us have some sort of bond. Each member of the group felt safe with each other because we were all working for the same urpose and we didn’t feel the need to hide anything from each other. In conclusion, I think that the main purpose of working with a team and having specific roles in it is to accomplish a goal. In this case the one goal that the basketball has is to win as many games possible. Working with a does not have many differences from a team, but in my group in particular we all have the same goal, which is too lose weight and get fit. A small difference is that on the group we are all working for ourselves instead of for a victory that belongs to everyone else.

Corporate Strategy Analysis Essay

The four basic alternatives when using corporate strategy in the planning function of management are concentration, vertical integration, concentric diversification, and, conglomerate diversification. After viewing the Destination CEO videos regarding Coco-Cola, Southwest Airlines, VF Corporation, and, Xerox, I can easily identify the strategy used by each CEO. Coca-Cola CEO Neville Isdell retired from Coca-Cola in 2001 after serving 35 years with the company. When Mr. Isedell left Coca-Cola sales began to drop, there was high turnover, and low morale threatened the company’s future. Mr. Isdell recognized the need for a new strategy and change, after seeing what other competitors were doing. He seen that Pepsi had diversified their options and Coca-Cola needed to do the same. I believe vertical integration strategy was used here. Coca-Cola bought the product vitamin water, in order to dive into the non-carbonated beverage sector market and expand within the industry. Coca Cola is trying to control the global market through aggressive strategy and branding campaigns, with its carbonated and non-carbonated beverages. Southwest Airlines CEO Gary Kelly has managed to keep the company afloat as one of the most profitable airlines in the country. Mr. Kelly always travels at the back of the aircraft, talking to customers and taking notes of their expectations and complaints. I believe that Mr. Kelly used the concentration strategy to focus only on the airline industry to sustain the company’s profitability. In order to maintain profits, CEO Gary Kelly’s strategy was to keep cost low, fly the same 737 aircrafts so that parts and maintenance stay easy, and treat all customers like kings and queens including employees. Business week (2014) However, Southwest Airlines must expand in the future to remain a profitable company. VF Corporation is the largest apparel maker in the world. They are the biggest seller of jeans, such as  wrangler and, lee brands. VF CEO Mackey McDonalds focus on planning and preparation for the unexpected and customer connection. Mr. McDonalds biggest challenges was the restructuring of the company in 2001, cutting 13,000 jobs, and moving manufacturing jobs overseas to countries as China and India due to cheap labor. The company model was the taste for branding the lifestyle behind the brand; they believe that investing in strong consumer recognition is better than high-fashion brands. VF Corporation continues to expand their brands with the recent acquisition of the Eagle Creek travel bag Company, and Majestic Athletic Company, which sells baseball gear. I think that the CEO used vertical integration strategy to expand their line of products and, distribution channels. Anne Mulcathy became the first female CEO of Xerox. On the verge on bankruptcy due to weak sales, Xerox CEO decided to cut one billion in cost, cut numerous jobs, and shut down the desk-jet printer division. The company vision was to keep the corporate culture intact while pouring money into new technology, such as digital printing and imaging systems. CEO Anne Mulcathy decided it was time for a complete transformation away from expensive consumer printer functions that nobody wanted, to high-end digital color printer and copier. In order for this new strategy to work, Xerox bought Global imaging systems for one and a half billion dollars. The gamble paid off with increase profits and sales. In conclusion, all organizations require different corporate strategies based on their current situation. Corporate strategies are important in order to sustain profits or to establish a change in direction when the organization fails to reach intended goals. In today’s competitive global markets, organization must consider diversification and expansion into unrelated markets. References Bateman, T.S & Scott, AS. (2011), Management: Leading & collaborating in a competitive world (9th ed.); Retrieved from The University of Phoenix eBook Collection database. Business week (2014). Destination CEO video, Southwest Airlines [Video file].Retrieved from http://mhlearningsolutions.com/cs/cs.php Business week (2014). Destination CEO video, VF Corporation [Video file]. Retrieved from http://mhlearningsolutions.com/cs/cs.php Business week (2014). Destination CEO video, Coco Cola [Video file]. Retrieved fromhttp://mhlearningsolutions.com/cs/cs.php Business week (2014). Destination CEO video, Xerox [Video file]. Retrieved fromhttp://mhlearningsolutions.com/cs/cs.php