Integrated Communication Marketing Assignment Example | Topics and Well Written Essays - 250 words - 7

Integrated Communication Marketing - Assignment ExampleSamsung Electronics, a company that is currently controlling in the mobile industry releasing Samsung Galaxy Note 3 which comes with a special get of a digitalized watch dubbed Samsung Galaxy watch. Even though the phone and the watch have incomparable syncing and multi-functioning features thereby beating its competitors, it is evident that the price tag of the product has been placed at the high end (Spears, 2014). This instrument that only individuals who have either a passion for the latest technology hence sacrificing on otherwise needs or those that are financially capable of purchasing them are the ones that can access these products. This means that even though I am loyal to Samsung as a brand, the price of the product has been ranged beyond the normal quarters and would require me to save more than I could for other products that are close to this amiable of technology. This may also pose as a disadvantage for the company considering the East market which has belatedly been producing similar products as those from the West but with better affordability in terms of prices as compared to those from the West (Nicolau,